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Candid Marketing joins Nissan's roster of empanelled agencies

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Announcement Corporate

Candid Marketing, India’s No. 1 strategic brand activation agency, has recently been empanelled as one of the agencies for Nissan Motors in India.

The account will be headed by Devika Sharma, Vice President, Candid Marketing from the company’s Mumbai office. As its first assignment, Candid conceptualised and managed the launch of the new Nissan 370Z sports car.

Speaking about the new the account, Ms. Devika Sharma, Vice President, Candid Marketing said, “Globally Nissan is one of the largest carmakers, with exposure to both developed and developing markets. It is a matter of great pride for us to be associated with such a major brand in the auto industry. I am confident that we will be able to deliver clutter breaking solutions for Nissan in India.”

 

Speaking on the occassion, Mr. Abhijit Pandit, V.P. Operations, Hover Automotive (I) Pvt. Ltd. Nissan’s strategic partner for Sales, Marketing & Aftersales, said “We are continuing our endeavour to bring state of the art automobiles from Nissan’s global portfolio to India. The Nissan 370Z is arguably the world’s best selling sports car to date and future models that are planned will further this promise of offering the best to India’s discerning car buyers”.

As a part of the activation mandate, Candid Marketing was given the task of organising an innovative launch platform for Nissan’s 370Z in India. In a bid to break away from the mundane launch events of unveiling a new car, Candid conceptualized a Real Road Show “Surrender” to extend a new experience around the unveiling of the car.

The launch event took place at the Pawan Hans air strip in Juhu, Mumbai, 20th Jan 2010. As a part of the launch, invitees attending the conference sat on two open-top buses and the car was unveiled from a large trailer onto the runway.

In the last one year, Candid Marketing has bagged several key projects accounts like Uninor, TiE Summit, Britiania, etc.

About Candid Marketing
Candid Marketing was launched on 15th August 1995 as a full function, national, Brand Activation company, offering clients a wide range of turnkey services. Candid Marketing has executed over 30,000 promotions and events across more than 150 cities and 22,000 locations nationwide, and is known to be one of the most innovative and experienced companies in the business.

Candid Marketing has worked with the best names in the Indian corporate sector including HUL, ITC, Castrol, Nokia, Pepsi, Cadbury, UB Group, Google, Lenovo, Star Plus, Mars Foods, Sony TV, ESPN Star Sports, and Colors etc.

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First Published: Jan 22 2010 | 6:50 PM IST

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