NESCAFÉ SUNRISE is accepted as progressive and has always been the face of modern coffee and the ’emerging, new India’. Its long running tag-lie ‘There is a new SUNRISE in your life’ is even more relevant today.
Nestlé emphasizes a thorough understanding of consumer preferences to continuously drive innovation and renovation to delight consumers. In line with this, Nescafé Sunrisé Premium has been further improved to deliver a richer aroma and a better taste, and will now be endorsed by Suriya and Jyotika who are the most celebrated Tamil cinestar couple. While reinforcing the quality and contemporary leadership of SUNRISE this celebrates the togetherness and romance shared over the morning cup of coffee. The packaging is also more contemporary and supports the improved quality of SUNRISE.
Commenting on this Antonio Helio Waszyk, Chairman and Managing Director, Nestlé India, “NESCAFÉ SUNRISE stands for excellent quality and has coffee beans that are hand- picked from plantations of South India. It is now renovated to further delight consumers with richer aroma and even better taste. The New SUNRISE has the same mystique and romance that Suriya and Jyotika create together.”
The advertising for NESCAFE SUNRISE is developed around the celebrity couple and brings them together on screen after many years. The teasers for the new campaign are already on television, outdoor and in print. The two part television commercial that goes on air on March 12 peeks into the real life of Suriya and Jyotika to see the romance that SUNRISE creates in their lives.
Commenting on the shooting for the new commercial Suriya Sivakumar said “The new Sunrise is a fantastic coffee with great aroma. When Jo and I did the television commercial, we didn’t need to act. The emotions were genuine and came naturally.”
The campaign for NESCAFE SUNRISE is scheduled across various media for optimum impact.
