Trust Citizen watches to deploy ‘Innovative metals from innovative ideas’! Titanium, the metal of the future, a chemical element with the symbol Ti and atomic number 22, is often called the “space age metal” because it has a low density and is a strong, lustrous, corrosion-resistant (including sea water, aqua regia and chlorine) transition metal with a silver colour. And now Citizen Watch Company is presenting the Generation Next revolution is the watch industry.
Citizen Watch Company, which is renowned for “the fusion of Technology and Beauty”, has been innovating with futuristic environment-friendly concepts such as Eco-Drive that constantly keeps running anytime and anywhere as long as there is light. In the 25th year since Citizen Watch Company Limited began exhibiting at BASELWORLD, it unveiled a truly next generation masterpiece.
Citizen Watches Super Titanium is the latest generation of a material with low weight and exceptional resistance already being used in many industries. Thanks to the IP surface, the new titanium watches are 1000 - 1200 Vickers five times harder than pure titanium watches, but still ensures that the final material remains lighter than steel. Which will definitely suit the taste of the connoisseur.
All models from the Super Titanium Collection feature a high-quality sapphire glass. After the diamond, sapphire is the most hardened mineral (hardiness 9 on the Mohs scale). The scratch resistance of the sapphire crystal ensures a permanent sight of the dial.
The ‘Eco-Drive’ technology allows the watch user a carefree wear. The energy that drives Eco-Drive watch is supplied by a light cell made of silicon, which converts any type of light into electricity. This current is stored in a rechargeable storage cell, which serves the watch as an energy source. Thus, Citizen utilises suitable alternative to disposable batteries and the damage they pose to the environment.
The Super Titanium watches are characterised by exceptional design with quality materials and advanced technology. A development period of two years speaks for itself! The Citizen team has created a collection that comprises top-grade materials, combines advanced technology and superior design at a reasonable and yet affordable price. Therefore, the Super Titanium watches with high quality sapphire glass will protect from scratches and always guarantee a perfect view on the time display.
The dynamic and sporty design of the watch is determined by striking a guardrail, which extends harmoniously with the crown. Colour accents and changing design in minute division also revive the appearance of the dials. In addition to the classic and solid titanium band, the collection also included fashion models with PU straps in blue and black.
Citizen’s truly Gen-Next masterpiece is now arriving in India…and watch connoisseurs are waiting with bated breath!!!
Company:
Citizen Watches Co. Ltd. of Japan, a US$ 3.7 Billion, multinational company with a 70 year heritage, sells world-class watches in more than 150 countries worldwide. As one of the world's leading watch brand with renowned Japan watch making art, CITIZEN was officially introduced into India through its local subsidiary company, Citizen Watches (India) Pvt. Ltd. in 1997. The entry was heralded by the revolutionary concept, Eco-Drive – the world’s 1st light powered watches, lending an air of excitement and expectation around the brand and adding to the excellent equity CITIZEN already had enjoyed in India.
In 1924, the Shokosha Watch Research Institute produced its first "CITIZEN" watch. Mr Shinpei Goto, the Mayor of Tokyo-Japan, named the watch "CITIZEN" and even after this was adopted as the name of the company in 1930. CITIZEN has produced approximately 300 million units of complete watch and movement in 2006. As an all-round watch manufacturer, CITIZEN has always been breaking new ground in watch technology for more than seven decades. Its record of achievements boasts many firsts – the world’s most accurate analog quartz watch, the world’s thinnest light powered watch, the world’s most advanced radio controlled watch, and many more.
