Indiaproperty.com announces INR 20 crores marketing spend and increased focus on Western & Northern regions
India’s leading internet company, Consim Info Pvt. Ltd with established brands such as BharatMatrimony.com, IndiaProperty.com, EliteMatrimony.com and PrivilegeMatrimony.com today announced plans to expand its footprint in the online property business. The company said it will increase market focus in the Western and Northern regions and expand Indiaproperty’s current market leader position across all four southern states to these markets, as a part of its growth strategy. Consim Info has also repositioned Indiaproperty.com as ‘the best place to buy new property’, with high quality, current information and service delivery innovation that handholds customers end-to-end in the purchase process while providing builders qualified customer leads. Indiaproperty.com announced marketing spends of INR 20 crores for the current financial year to support its expansion plans and unveiled its new look portal with advanced first time ever features such as video interviews with builders and developers, virtual property tours and online fairs and its new advertisement, kick starting the new marketing campaign.
Murugavel Janakiraman, Founder & CEO, Consim Info Pvt Ltd, said, “Our property portal business has been witnessing significant growth in alignment with the surging demand for new property and we believe the time is right for us to leverage our experience in online businesses and establish our leadership in this area as well. We recently crossed the 1.5 million mark in registered users with 250,000 unique daily visitors and more than a million page views a day, establishing us as the number one property portal in the country. Our increased business focus in this area and strengthening of the senior management of Indiaproperty, should help us scale new heights this year.”
Detailing the growth plans, Ganesh Vasudevan, Vice-president and Business Head, Indiaproperty.com said, “IndiaProperty has been growing at over 100% over the last year in terms of revenue and number of projects and this growth has been lead by the Western region. The company is exploring strategic partnerships with builders and agents in the state and is in advanced talks to sign exclusive marketing agreements. We expect the Western and Northern markets to contribute to nearly 50 % of our revenues this year and these are key geographies for us in our expansion plans. Our sales and service delivery teams are being strengthened in alignment to our growth plans.
We have put in place an enhanced service delivery model which will handhold customers through various stages in their search for property and will provide builders with qualified prospects. We believe that the new features and the rich information on our portal combined with the enhanced service delivery model will help us grow our base of end consumers while providing our builder clients better returns on their marketing spends.”
2011 is slated to be a positive year for the Indian real estate sector and the revival is expected to be driven by infrastructure growth which in turn can accelerate real estate activities both in the residential and commercial space, across metro, Tier II and Tier III cities. In particular, real estate market in Western & Northern India is expected to grow over the next few years, with renewed interest from both home buyers and investors. Mumbai, Pune, Nashik and Thane are at present among the most sought after cities for real estate investment in Maharashtra. Developers and builders are trying to match demand requirements with a number of new projects ranging from housing complexes, apartments, deluxe villas to up market Californian style bungalows. With its increased focus on the new property market, its new end-to-end service delivery model and newly added interactive features on its portal, Indiaproperty.com is well positioned to make the property buying experience easier and faster for customers and aims to leverage the market momentum to leapfrog its growth
About IndiaProperty.com
Indiaproperty.com was launched in 2006 by Consim Info. Pvt. Ltd., India’s leading internet business group with 40 million monthly visitors and leadership presence in key categories. The group currently owns and operates BharatMatrimony and has 15 regional portals; exclusive matrimonial sites like PrivilegeMatrimony, EliteMatrimony and CommunityMatrimony.com which comprises of over 350 community matrimony sites. Consim is an open, hierarchy-free organization that believes in giving every individual equal respect and dignity. In 2009 Consim received the Red Herring 100 Asia 2009 award and in 2010 went onto bag the Red Herring 100 Global Award. The company was listed as among the top 50 of top 100 IT innovators by NASSCOM in 2009 and was Deloitte Fast 50 winner in 2008 and 2009.
