- 43 Split & 19 window RAC models available in 5 series - Maestro, Glory ,Icon Vogue & Crescent with distinctive add-on features
- Energy efficient series consuming 32.% less energy
- LG aims at 30% market share in the category by year end
Reiterating its commitment towards the Indian market, LG Electronics India the consumer durable giant announced the launch of their pioneering range of Room Air Conditioners in the country today.
LG India has managed to buck the trend of Room Air Conditioning in the country owing to its ardent research & delivery mechanism. Aiming at a prudent marketing strategy & customising products as per consumer lifestyle LG India promises to deliver the finest creation to its customers. The new range of ACs is a horde of 43 Split & 19 Window AC Models which are 100% star rated. Thus, the new line up is low on energy consumption, the secret of which lies in the extra powerful compressor that optimizes every bit of power to give maximum efficiency & cooling. The hottest innovation in the line-up is the Aero Comfort System & 3G Cyclotron Plasma Filter.
The inimitable Aero Comfort System is a consumer insight based technological development which puts the user in total control of his room’s temperature ensuring undisturbed sleep. The unique remote control is programmed in such a way that you can regulate both the AC as well as the ceiling fan with it. The aspect also cuts down electricity bills & ensures better control for efficient airflow thus, making the new range eco-friendly. Heeding to the health related requirements of the consumer LGs 3G Cyclotron Plasma Technology ensures 30% improved dust collecting performance compared to the conventional plasma technology. The Triple filter eliminates chemical particles and other odours such as foot & smoke smell thus, giving a hurdle free experience to the user.
On this occasion Mr. Ajay Bajaj, Business Group Marketing Head, LGEIL said, “We at LG Electronics have witnessed an increase in demand even amidst the economy crunch. To cater to the evolving needs of our Indian consumer we have come up with an all new, refreshing and innovative range of Air Conditioners. With this range we aim at achieving a market share of 30% by year end.”
About the New Range of Air Conditioners
Maestro Series: This series is equipped with the 3G Cyclotron Plasma filter and a unique Allergy Care System that ensures purity with a designer panel. Maestro durable is containing anti-rust condenser feature also. Available in split air conditioners category with 1.5 ton & 2 ton capacities.
Glory Series: This series of Room ACs is equipped with Floral Panel design that blends seamlessly with the interiors & dual display that enhances user interface. The unique Intelloeye feature along with Neo plasma filter ensures uniform flow of clean air. Available in 1, 1.5 & 2 ton capacity in split air conditioners category.
Vogue Series: The Vogue series is equipped with floral pattern with big display. The special feature of the series is the ‘Aero Comfort system’. It is available in the capacities of 1.5 & 2 ton in Window category and 1, 1.5 & 2 ton in Split.
Crescent Series: Smart outside, expert inside that’s the core objective of formulating this machine under the purview of Crescent Series. It is Equipped with the Jet Cool feature which cools the room instantly & the anti bacterial filter that ensures cleanliness & freshness in every ounce of air the consumer breathes. The series is available in both Window (.75, 1, 1.5 & 2 ton capacity) & Split (1, 1.5 & 2 ton capacity).
Icon Series: This flat panelled air conditioner is a subtle style statement with high end features like Anti Bacteria Filter, Anti rust condenser and Jet Cool that serve you with a healthy environment. Its soothing white colour makes it an evergreen favourite. Available in both Window (1, 1.5 & 2 ton capacity) & Split (0.75,1, 1.5 & 2 ton capacity).
The price range of Window Air Conditioners starts from Rs. 10000 to Rs. 22000.
The price range of Split Air Conditioners starts from Rs. 15000 to Rs. 1 Lac
About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs. 10,730 crores in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, PC Monitors, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.
