The gift packs suits all palates with a range of biscuits and namkeens. Cremica also offers discounts on liquid condiments to mark the festive season
Autumn ushers the advent of festive season in India. This is the time when zest engulfs every Indian. The Indian women get makeovers so do the markets. Bright colors, brightly lit religious places, illuminated houses, sweets, traditional dresses and dances, gifts and unwavering enthusiasm are the characteristics of the Festive season.
To enhance the joy of gifting during the festive season, Mrs. Bector’s Cremica has introduced a number of gift options. Cremica provides a variety of products, tastefully packaged in attractive packaging to provide its consumers a refreshing break from traditional gift options. Priced between Rs.85-200, Cremica has a gift option for everyone. The company is also offering special discounts as icing on the cake.
Cremica gift packs are available on select retail outlets across Punjab, Himachal Pradesh, Haryana, Uttar Pradesh, Jammu and Delhi The gift packs are available in following units:
i. Namkeen’s Gift pack MRP 150/-
i. Choco chip cookies – 6 x 75gm of crips choc-o-chip cookies – MRP 135/-
ii. Bourbon Delights - 12 x 100gm Bourbon Biscuits – MRP 195/-
iii. Festive Collection – 5 assorted cream biscuits x 90gm (Strawberry, Chocolate, Orange, twin cream, elaichi ) – MRP 85/-
iv. Festive Collection – 12 packs assorted cream biscuits & Cookies – MRP 185/-
- Elaichi – 2 packs x 90gm
- Orange Flavoured – 2 x 90gm
- Bourbon – 2 x 100gm
- Kaju Khajoor cookies – 2 x 100gm
- Butter cookies – 2 x 100gm
- Chocolate flavoured cream – 2 x 75gm
v. Choco Exotica – 5 x 75gm chocochip cookies & 5 x 100gm Bourbon chocolate cream – MRP 200/-
vi. Health & Happiness – 4 x 250gm Digestive Biscuits – Rs. 175/-
Speaking about the trends in gifts, Mr. Akshay Bector, MD, Mrs. Bector’s Food specialties ltd. says, “Festive season spur the sales as the consumers are bent towards spending more during this time. Consumers tend to feel a need for a break from the predictable choice of options like sweets, so this year also we are introducing attractive gift packs of biscuits and Indian ethnic snacks (namkeens). This clubbed with attractive promotional schemes will definitely attract eyeballs of not just our regular consumers but new ones too. Apart from the individual gifts market, corporate gifting has also seen immense growth. It is an Rs.3600 crore industry and is rising at 20-25%. We are sure that the quality of our products will add to the delight of the consumers.”
About Cremica
Mrs. Bector’s food specialties Ltd. was established in 1978 by Mrs. Rajni Bector as a hobby to a small backyard enterprise. The company is diversified food products and Services Company with an annual sales figure of Rs. 400 Crores, growing at the rate of 30 per cent per annum. Mrs. Bector's has an extensive experience of over 3 decades and provides solutions to all the leading food service chains, food retail chains, hotels groups and airlines in the country. It has extensive product development and R&D capabilities, experienced team of food technologists and state of the art, internationally certified manufacturing units to ensure innovation in foods. It has the biggest Ketchup line in the country and produces 2.5 mn sachets per day and has largest sauce plant in India with a capacity of 8 metric tonnes per hour.
