Ethnic Indian Snacks like Namkeens have always been an essential part of the Indian eating habits. This industry which is estimated to grow at 15 percent annum has started gaining acceptance in the international markets as well. With countries like US, UK, Canada emerging as ready markets for these food stuffs the demand has been ever increasing. To satiate the demand of the consumers in this variant, Mrs Bector’s has recently launched its products through the largest retail chain in Canada, marketed by Bloom.
“India has become a growing home to international fast food chains but has not been able to achieve the same status abroad. It is an achievement that our products have been selected by one of the largest retail chain stores in Canada and are already available on the shelves,” said Mr Akshay Bector, MD, Mrs Bector’s Food Specialties Pvt. Ltd. These ethnic snacks manufactured by Mrs Bector’s Food Specialties shall be available for the consumers at all the retail stores of the international chain across Canada. Various products like bhujia, moong dal, panchratan and other premium namkeens have been selected for the stores after undergoing various quality checks.
By keeping in sync with the International Quality standards, the company has gained through an approval for regular orders from the store. “We were audited for CSR, quality etc apart from brand acceptance and I am glad that we were preferred,” said Mr Bector. Our manufacturing unit has been ranked high and recognized by Mc Donald’s, Dominos etc and we supply on a regular basis to them in India,” he added.
The brand has also signed with a leading retailer in UK to manufacture ready to eat products for them. “The contract is very recent and shall fulfill the ready to eat food requirement of its consumers. We shall also be manufacturing in the ready to eat rice segment according to the UK expectation, which usually is very difficult to achieve,” said a confident Mr Bector.
About Mrs Bector’s Cremica
The CREMICA group was established in 1978 by Mrs. Rajni Bector turning her passion for Ice Cream making (also her hobby) into a small backyard enterprise. She established the CREMICA group today a widely diversified food products and services company with an annual sales figure of Rs. 400 Crores, growing at the rate of 30 per cent per annum. In the course of the past two decades, the CREMICA group has established itself as a huge food products conglomerate, leading the food processing business through its range of products, its internationally certified production facilities, the consistency of its quality, and its unmatched expertise in the industry.
Mrs. Bector’s Food Specialities Ltd., is a part of Cremica Group. Cremica, a name that always spelt quality, practical and great tasting food, is fast becoming a household name in India. Its vast array of products has been carefully selected to provide the best food processing industry has to offer. Today, Cremica is known for its unique recipes, health oriented ingredients and state- of- the art standards. Cremica manufactures high quality Biscuits, Bread and Buns, Confectioneries, Indian Gravies /Curries, Tomato Ketchup, Sauces, Mayonnaise, Thousand Island, Spreads, Syrups, Toppings, Salad Dressings, Biscuits, Bread & Buns, Ice-Cream, Confectionery and Indian Snacks, Fruit & Flavored syrups for Milk and thick shakes, Ice Creams and Desserts etc. It will not be out of place to mention here that Cremica is an approved supplier of bakery and liquid products to World’s largest fast food giants “Mc Donald’s”. Its products are also on the approved list of Canteen Stores Department, which caters to the requirements of Indian Armed Forces. Cremica is also a major supplier to Indian Railways, Super Bazaars, Big Bazaar, Vishal Mega Mart, Reliance, Pizza Hut, Cafe Coffee Day, Barista, Papa John’s, United Nations (World Food Program me), Jet Airways to name just a few.
