Unique custom-made bikes to make stopovers at youth hangouts in the city, Del Monte fruit drinks and many other prizes to be won instantly
Bikes and especially custom-made ones bring alive a thrill unequalled by any other. Del Monte, the globally renowned food and beverage brand, brought to India by FieldFresh Foods Pvt. Ltd., will rev up lots of excitement at youth hangouts this summer with specially crafted Cruiser bikes. The on-ground activity, called the Del Monte Legend Brigade will travel to the main metros and mini metros and the associated contest will see the emergence of a grand prize winner who shall receive a similar custom-made bike worth Rs. 2 lakhs.
The aim of this initiative is to popularize the range of Del Monte fruit drinks in Pineapple (with real pulp), Four Seasons (mixed fruit drink) and Pineapple-Orange flavours and introduce the newly launched flavours of Green Apple and Orange. Also Del Monte will showcase the various typical availability points in the city for its range of fruit drinks which now include leading coffee bars, malls and other hotspots.
After a successful stint in Mumbai, Pune, New Delhi and Chandigarh, Del Monte Legend Brigade has now reached Bangalore to enthral and engage the city’s youth. Further on, it will move to Chennai and finally reaching Kolkata as its last port of call. The nationwide activity is expected to strike a chord with youth who can expect to see great looking bikes and win instant prizes in the form of Del Monte fruit drinks, Del Monte biker merchandise and vouchers from Barista.
In Bangalore, the Del Monte Legend Brigade can be spotted at youth hangouts like Forum Mall Koramangala, Bangalore Central Jayanagar, St. Josephs College, Christ College, ITPL, Barista cafes, Coffee Day Xpress outlets and BPOs. Regular announcements on radio will specify the date and time of each stopover. The youth will be invited to be there at the right place and at the right time to witness the biking spectacle as well as pose for a picture on a bike with their favourite Del Monte fruit drink available at all these venues.
Apart from giving away the instant prizes to the coolest dudes and dudettes on the spot, the Brigadiers accompanying the Del Monte Legend Brigade will encourage the audience to pose for pictures on the bikes. They will also be asked to post their pictures on a specially created microsite on www.worldfoody.com and invite online friends to vote for the coolest picture. The person who gets the maximum number of votes wins the grand prize, a custom-made, hand crafted bike!
Speaking on the initiative, Yogesh Bellani, Business Head, Del Monte Foods Business, FieldFresh Foods Pvt. Ltd said, “The Del Monte Legend Brigade activity like the taste of Del Monte fruit drinks, best described as never-before. In terms of new-age beverage choices, the youth today are choosing healthier and tastier alternatives in the form of Del Monte fruit drinks in stylish 202 cans. Similarly in terms of gratification for a contest what can be better than a unique, customized bike? “he asks.
Not to forget youngsters in other cities, Del Monte shall unveil an online biker game on www.worldfoody.com. Anyone in India can participate in the online gaming activity and experience the thrill of biking in different environs and facing various levels of challenges in the virtual world. Gamers may continuously improve their scores and win attractive prizes at every stage. By converting their gaming points they may even have a chance to win the grand prize, the Del Monte Legend Brigade customized bike.
About Del Monte:
Brand Del Monte has 118 years of rich international heritage during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe. The Del Monte range of branded processed food products includes Fruit drinks, Ketchup & Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives/Jalapenos and a Culinary range which is aimed at HORECA, Foodservices and QSR industries.
Del Monte was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods Pvt. Ltd.
Bharti Enterprises is one of India’s leading business groups with interests in telecom, agri business, financial services, retail and manufacturing. Del Monte Pacific Ltd, headquartered in Manila, Philippines, is engaged in the production, marketing, and distribution of Del Monte products in the select Asian markets.
FieldFresh Foods Pvt. Ltd besides offering Del Monte range of Food & Beverage products, also sources and markets fresh produce for domestic as well as export markets. The company’s vision is to be the most trusted and innovative provider of branded fresh fruits, vegetables and processed food products in India.
For more information please log on to: http://www.fieldfreshfoods.in/ and www.worldfoody.com
