Destimoney Securities has launched India’s first ‘No Brokerage Day’ offer to attract high volume traders. This first of its kind initiative will offer customers to trade for 5 days of the week and avail one’s day’s brokerage waiver.
Commenting on the launch of this unique consumer offer, Sudip Bandyopadhyay, President, Destimoney Securities said, “We conducted a dipstick research to understand consumer need – gap analysis when it comes to broking services & their expectations. It was evident that though there were a plethora of offers from various broking companies, it made consumers mystified about the real benefit they will derive. Customers want a simple offer which encourages them to trade more & hence save more.”
He also said, “At Destimoney Securities, it is our constant endeavor to innovate and provide our customers with value added offers and increased levels of convenience to trade. As a part of our consumer strategy to meet this objective, Destimoney Securities has launched this ‘No Brokerage Day’ offer called ‘5 Din Kamaal, Ek Din Dhamaal’. Now we can customize such offers through an integrated architecture of www.destimoney.com. A unique feature of this offer is that the Client need not specify the day in advance. The customer can also choose his/her highest trading day between Monday to Friday as his/her ‘No Brokerage Day’ and get a waiver off in his trading charges for that day.”
This is part of Destimoney Securities increasing focus to build its prime customer portfolio. The company plans to drive growth and broaden its customer base by a focused approach on providing unique and benchmarking offers & value added services. Currently nearly 100% of Destimoney Securities subscriber base utilise its various features including Real time streaming quotes & Portfolio Tracker, Intra-day and End-of-Day charts. More than 30 popular indicators are currently available. Investment recommendations for diverse asset classes and investment horizons are also given online or through our dedicated multi-lingual call center.
Destimoney Securities sees smaller towns and cities driving Portfolio Tracker application usage especially amongst the trading community who have invested in markets and would like to keep a close watch on their stocks. In fact, as part of its overall marketing strategy, Destimoney Securities is making huge marketing focus in Tier 2 and Tier 3 towns.
The ‘No Brokerage Day’ offer details are:
One day of the week, can be chosen by client to get the brokerage waiver. In order to get the waiver,
* Client must have traded on all five days of the week to avail the weekly off day on brokerage charges.
* Monday to Friday cycle would be followed.
* Client need not specify the day in advance.
* After trading for all 5 days of the week, the client needs to communicate to us the day he/she needs the brokerage waiver for the chosen day.
