Business Standard

Dish TV launches service campaign Khushiyan Har Pal

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Announcement Corporate

With innovative ‘Call Me’ & ‘Home Pick’ services

To celebrate 8 million subscribers resulting into 40 million viewer’s milestone Dish TV, India’s largest DTH service provider took another innovative leap to reach its customers with a revolutionary Service Campaign – ‘Call me’ and ‘Home Pick’ service. For the first time in the service industry, the company will reach out to the customer instead of the customer calling the company. With this unique service campaign, Dish TV strives to deliver an engaging and personalized experience to its subscribers. Once again setting a benchmark and redefining the business through service innovations and the highest standard of customer service.

 

With CALL ME service a Dish TV subscriber can get all his queries answered by just sending an SMS. Dish TV subscribers can send an SMS “CALL ME’ to 57575 from their registered mobile numbers (RMN) and the subscribers will get a call back from Dish TV within 15 minutes. The objective behind this service is to give timely response and call back time. A subscriber located even in the remotest area will get a call back within 15 minutes. Through this service the customers will be relieved from frequent call drops and waiting time on the IVR.

Speaking on the occasion, Mr. Salil Kapoor, Chief Operating Officer, Dish TV said, “We would like to thank all our subscribers for crossing the 40 million viewer’s landmark and making us the No.1 DTH Company. At Dish TV we have always strived to reach to our customers and serve them to the best possible. Our service campaign – Khushiyan Har Pal, comes with unique services like ‘Call Me’ & ‘Pick Me’. Being launched for the first time in the service industry, these services will empower our subscribers and assure them the best of services at their doorstep. The Home Pick service has been designed keeping in mind those subscribers who find it difficult to recharge their Dish TV account due to busy schedules and for those customers who prefer to pay in the same manner as they were used to paying to their local cable operator.” 

Home Pick facility is one of the most convenient modes of recharge available to a subscriber. As the name suggests, the amount of subscription recharge is picked up from a subscriber’s home.  It empowers Dish TV subscribers to recharge their connections at their door step. To avail this facility the subscribers need to send an SMS ‘HOME PICK’ to 57575 and an executive will personally visit the subscriber to collect the recharge amount.

About Dish TV India
Dish TV is India’s largest direct-to-home company and part of the biggest media conglomerate – Zee Group. Dish TV has on its platform ~ 250 channels & services including 21 audio channels with over 7.5 million subscribers, which is growing. Dish TV has a vast distribution network of about 1400 distributors & 55,000 dealers that spans around 6600 towns across the country. Dish TV has 24* 7 call centre with 1600 seats in 11 different languages to take care of subscriber requirements at any point of time. For more information on Dish TV, visit www.dishtv.in

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First Published: Aug 30 2010 | 6:55 PM IST

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