Dr. Oetker Funfoods, a leading manufacturer of branded packaged food products with focus on European cuisines unveils its newly launched Italian Pasta Sauces in Mumbai. Dr. Oetker Funfoods is the market leader for mayonnaise, spreads and dressings (Source: Data Monitor Report March 2011)
The Italian sauces have been launched by Dr. Oetker Funfoods given the growing popularity of the cuisine as borne out by the mushrooming of Italian restaurants1 and QSRs2 in Mumbai. “With developing taste buds and people increasingly experimenting with global cuisines, eating Italian food is no longer confined to dining out. Cooking exotic but easy-to-prepare dishes at home is now widely prevalent in Mumbai too as in the rest of the country. Dr. Oetker Funfoods with its newly launched range of Pasta Sauces endeavors to appeal to this population in Mumbai. Preliminary taste tests conducted, indicate great response, with people unable to resist the delicious and lip smacking taste of pastas and spaghettis prepared with Dr. Oetker Funfoods Pasta Sauces!” said Mr. Oliver Mirza, Managing Director, Dr. Oetker Funfoods.
The extended Italian range consists of:
- Arrabbiata Pasta Sauce – A Hot & Spicy Italian Classic, great with Penne Pasta.
- Marinara Pasta Sauce – A Mild & Tangy Red Sauce originating in Naples.
- Pesto Verde Pasta Sauce – The famous sauce from Genova (with 31% fresh handpicked Basil).
- Pesto Rosso Pasta Sauce – An Italian masterpiece fashioned from sun ripened tomatoes and Italian olive oil for a zesty dish.
- Aglio Olio Pasta Sauce – Loaded with Garlic and Pepperoncini to go with thin spaghetti (spaghettini).
- Little Italy, Da Vinci, MOLTO BELLO - Bar & Kitchen, Cafe Mangii, Don Giovanni Italian Restaurants, The Blue Frog, Arthur's Theme etc.
- Pizza Hut & Café Coffee Day promoting Tuscani Pizza and Pesto sandwiches respectively
The newly launched Italian range is available across different Modern Retail stores as well as all leading convenience stores in popular markets, shopping centers and residential and commercial hubs in Mumbai.
Dr. Oetker Funfoods already has two sauces under its Italian Cuisine - namely Pasta & Pizza Sauce and Pizza Topping - which have been widely relished by consumers. The soft launch of the Italian range was first done in Delhi during the 50-years celebration of the German School with a tasting session targeting the end consumers followed by its launch in Mumbai at this year’s Food Forum, the largest congregation of food industry captains, for the retail trade. Mumbai is now the next important destination of this launch roll-out, given the immense potential of the market and the aspirational food habits of the people in the state. Many of the products from Dr. Oetker Funfoods are aimed at the youth, young adults, working population and homemakers.
It is said that Pasta is a staple of Italian cooking and hence Dr. Oetker Funfoods Italian collection of sauces has the taste and flavor reminiscent of pasta dishes from popular Italian Trattorias. Each product has been developed to give a unique taste and flavor. The irresistible Arrabbiata Pasta Sauce is Hot & Spicy while the Marinara Pasta Sauce is Mild & Tangy – just what kids would love. The Pesto Verde Pasta Sauce has 31% handpicked Basil leaves for a refreshing taste, while the Pesto Rosso Pasta Sauce is zesty and can also be applied on toasted bread for a yummy Bruschetta. The Aglio Olio Pasta Sauce is an Italian favorite and mixes well with thin Spaghetti.
“All pasta sauces are 100% Vegetarian and have zero trans fat and are within the range of Rs.99 to Rs.159.The Italian Sauces help serve up mouthwatering Italian cuisine at affordable prices. Each product has been chosen and made from authentic Italian spices and herbs to create the ambience of dining out in Italy right in your home,” said Mr. Mirza.
He added, “Mumbai is the hub of food aficionados and we are confident that this new range of Italian Sauces by Dr. Oetker Funfoods will be able to carve out a niche amongst them. Moreover, accessibility and affordability would help these products gain significant market share within a reasonable timeframe. Currently we want to focus on our customer connect, but going forward our customers in Mumbai can expect several more, new exciting products from us. Our efforts towards achieving this are already underway.”
About Oetker Group:
Oetker is a German Group with a presence in more than 50 countries worldwide. With about 25,000 employees and a turnover of 9.5 billion Euros in calendar year 2010, the Oetker Group ranks among the major European family enterprises and is one of Germany’s largest privately owned diversified industrial groups. Key businesses are Food, Beer & Non-Alcoholic Beverages, Sparkling Wine, Wine and Spirits – Shipping, Banking and Other Interests. The Oetker Group globally consists of more than 400 companies and has substantial interests in the food sector. More than 50% of the revenues come from Food & Beverages. The company had recently announced the complete take over of Delhi based Fun Foods Pvt. Ltd. With this take over the company has re-launched all the products of Fun Foods under the dual brand Dr. Oetker Funfoods.
About Dr. Oetker Funfoods:
Dr. Oetker Funfoods is the market leader for mayonnaise, spreads and dressings (Source: Data Monitor Report March 2011). The company, with state-of-the-art manufacturing facilities and pan India sales network, currently has 55 products on the retail shelves. Dr. Oetker Funfoods products are available in 167 cities across the country through Mom & Pop Stores and Modern Retail stores Trade like Big Bazaar, Spencer’s, Walmart etc. The company manufactures customized products for some of the biggest names in the food service industry like Yum Restaurants (Pizza Hut, KFC & Taco Bell), SubwayTM, Barista Lavazza, Domino’s Pizza, Pizza Corner, Java Green, Costa Coffee, Big Cinemas, PVR Cinemas and prominent hotels all over the country.
