Starcom Worldwide is starting the New Year on a high by winning the Educomp media account, after a competitive pitch.
Starcom Worldwide office in Delhi will be tasked with all media planning and buying duties for Educomp, taking on the role as lead channel planning partner, and activating relevant touch points that ultimately drive revenue for Educomp.
“Starcom did well in the pitch process. Our brief evaluated the agencies on four counts - talent helming the account, consumer insights, ideas anchored on business goals and stretching the budget. Starcom did well in all areas. Now comes the exciting part - delivering and executing," said Abhinav Dhar, Director- Educomp.
“It’s a fantastic start to the year with the Educomp win”, said Tarun Deep Kumar, Executive Director, India – North, Starcom Worldwide. “Understanding the realities of the education industry resulted in winning the prestigious Educomp business. Our unwavering focus on business-building ideas made our argument very compelling. Digital capability backed by a solid team ultimately won the client over”, he concluded.
Starcom Worldwide has already commenced the work on the account.
Educomp Solutions Limited, founded in 1994 is a globally diversified education solutions provider and the largest education company in India. Educomp Group reaches out to over 25,000 schools and 14 million learners and educators across the world, with 27 offices worldwide including an office in Canada, 20 in India, two in Singapore, one in Sri Lanka, and three in the United States. In addition, the Company operates through its various subsidiaries including authorGEN, Threebrix eServices, Learning.com, USA, AsknLearn Pte Ltd, Singapore and via its associates such as Savvica in Canada.
Educomp is India’s number one education company. For many years, it has been at the forefront of various pioneering initiatives in the e-education space. Educomp works closely with schools implementing innovative models, creating and delivering content to enhance student learning. Educomp has maintained a long, undiluted focus in the K-12 curriculum design and teacher education space. Its innovative applications and products have revolutionized the way information technology and the Internet is used to deliver new age learning to people. Educomp is a publicly traded company on the Bombay Stock Exchange and National Stock Exchange, India.
About Starcom MediaVest Group [www.smvgroup.com]
Ranked one of the largest brand communications groups in the world, Chicago headquartered Starcom MediaVest Group encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, gaming, sports, sponsorship, event marketing and media. With over 6,000 employees in 110 offices worldwide, SMG delivers brand-building results for many of the world's leading companies. It is now part of VivaKi, the newly formed global communications entity within Paris-based Publicis Groupe.
Starcom MediaVest Group in India
Ranked consistently as one of India’s most admired media networks by Brand Equity, Starcom MediaVest Group is one of the youngest, largest and most diversified media networks in the country. It has over 240 contact architects and activators across its four full service offices and twenty other offices where its specialist units have an operation. In addition to communication strategy development through its two networks Starcom and MediaVest, the group offers solutions in the area of out-of-home and ambient media [Navia], entertainment and embedded marketing [The Bridge], digital and wireless marketing [Starcom IP], sports and cause enabled marketing [Relay Worldwide], activation and media supported amplification [ACE] and small town and rural marketing [Xpanse], ambient assets, navigational signage, and retail branding [Enhance] and lifestyle marketing and communication [C].
SMG South Asia operations, headed by CEO Ravi Kiran, reports to Chicago based Andrew Swinand, President-Global Operations for the network.
