Samsung India has appointed Mr. Elkana Ezekiel as its Chief Marketing Officer. In this role, Elkana will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the Company to achieve its targeted sales.
Prior to joining Samsung, he was with Johnson & Johnson for 16+ years. He was Regional Franchise Director (Baby Care) - Asia Pacific Region, based at Singapore where he was responsible for Marketing of Johnson’s Baby products, handling Marketing, brand strategy and business development for the brand covering 15 countries including Japan, China, India, Korea, ASEAN and Australia. He was VP-Marketing for the Consumer Division of the Company based in India, between 2001 and 2006 and brings with him extensive experience with emerging markets specially India and China driving growth through expansion of category penetration and advertising. Prior to Johnson & Johnson, he has worked with leading brands such as Colgate Palmolive and Geoffrey Manners. Elkana is an Economics Graduate and Post Graduate in Marketing from XLRI-Jamshedpur, having 23+ years of experience in FMCG sector.
Following his appointment , stated Mr Elkana Ezekiel, “ My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the Company.” Samsung which achieved a Sales turnover of US$3.5 Billion in India is targeting sales growth of 40% in the Indian market in the Year 2011.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
