ITC's Wills Lifestyle announces the launch of their Spring-Summer 2009 Collection.
The nationwide chain of specialty stores offers a complete fashion wardrobe comprising Wills Signature Designer wear, Wills Classic formal wear, Wills Sport relaxed wear, Wills Clublife evening wear and fashion accessories for both men and women.
Wills lifestyle, over the years, has gained a strong foothold in women’s wear and the market response to the brand’s collection has been extremely encouraging right from the onset. Each season witnesses a fresh collection for women that exude a classy expression of cutting-edge styles and a seamless weave of international trends with Indian tastes, preferences and silhouettes. A veracious reflection of how the brand has touched the right chord among the women consumers is the placement of the brand as the most admired women’s wear brand in the segment through the latest consumer research.
WILLS CLASSIC
Wills Classic collection for men offers fresh summer pastel colours like pink, lilac, mint, aqua, beige, silver and grey. The focus is on fabric sheen brought about by the usage of various subtle textured fabrics and superfine structures. Bankers, the trend of white cuffs and collars with coloured shirt remain the key trend this season. In terms of pattern, a variety of micro checks have been introduced, while the stripe designs remain clean and crisp. The trends in trousers include fine herring bone structures and fine linen trousers in superior micro stripes. The exquisite ‘Luxuria’ collection offered in the range reflects a suave presence with shirts made from rich Italian fabric with fine Italian craftsmanship which gives the pieces a luxurious elegance and an impeccable finish.
The Wills Classic collection for women offers an exciting combination of classic colors with a splash of bright hues. The collection will comprise of blacks and whites with a stroke of red or fresh lime green or lilac reflecting the cheery summer mood. The silhouettes, inspired by the international runway trends, would have emphasis on the waist. Origami inspired detailing, pleats, matt shine effects & texture appeals will all be seen as accents across the pieces in the collection. The range will encompass high waisted skirts, cigarette pants, and flared cuts amongst other flattering fits and silhouettes.
WILLS SPORT
Wills Sport Spring–Summer line for men brings refreshing tones of lilacs, whites, oranges and lemon accents. The key looks in shirts include American Sport, Ghingham Checks and Monochrome Vital. American Sport gets its inspiration from Cool American University look and includes the colours blue, red and white. Ghingham Checks are small checks to give an elegant appeal to the shirt. Gingham checks have been explored in a new way, by introducing a woven tape for styling.
The other key look is Monochrome Vital; the look is based on bright colors like turquoise blue, cyan blue, brilliant green with basic pinstripes. A unique Mix and match concept has been explored here, using 2-3 different stripers in a single style, or an interesting stripe-check combination. The sport collection includes denims in premium wash. Non Denims include trendy Bermuda shorts and Cargos.
Wills Sport women’s collection is exciting, vibrant and full of energy this spring summer. Hot pinks, sunshine yellows, electric greens and neon highlights in color will all be seen in the spring summer 2009 collection. Longer body silhouettes will be the trend, stylishly partnered with short waist coats and jackets for a cool, chic layered look. Shirt dresses, shorts, capris, waist coats and other styles will put together a vibrant, trendy and very stylishly coordinated look this summer.
WILLS CLUBLIFE
Wills Clublife for men is a glamorous collection with emphasis on deep colours. The in vogue gradation print is the key emphasis for the season. The collection includes yarn dyes focused on neutral bases with bright accent color stripes. Mix and match offer a fusion of patters, structures and knit. The concept has been explored in the Clublife collection using dotted textured fabrics with subtle stripes. Lightweight fabrics such as voiles have been introduced in yarn dyes. The shirts have been given tuxedo inspired styling. Smart slim fit options are offered in denims, cargos and formal trousers.
Wills Clublife women collection has glamour, charm, style et all. Chunky stones, sequins and embellishments make this collection stunning and perfect for evening wear. Against a somber background the splash of color, pin tuck detailing, origami work and waist emphasis lends every garment an air of distinction and class. Never seen before crafty surface textures, brush stroke prints and indigenous flavors of print motif and color will all add to the originality of the collection.
WILLS SIGNATURE
Wills Signature Line for men has been brought together by ace designers such as Manish Arora, Shantanu & Nikhil, Rohit Gandhi & Rahul Khanna. Manish Arora in his signature style and inspired by the circus collection showcased at WIFW SS09 has brought circus and tent print shirts along with block print. Shantanu and Nikhil known for their detailing have expertly used marble prints and ornamented seamlines in their collection for Men’s shirts and T-shirts. White, blue and grey are the prominent colors. Rohit Gandhi and Rahul Khanna have printed shirts and contrast detailing to offer in shirts for men. Extensive use of black, grey and white with attractive seam detailing make for highly stylized shirts that would surely make heads turn.
Wills Signature for Women include an exciting offering designed by the country’s most acclaimed designers. Manish Arora, the designer revered worldwide for his eclectic creations exclusively for women, has made garments with an underlying ‘circus’ theme, extensively using block prints and vibrant colors which are his trade mark. Rohit Bal, another name to reckon with in the fashion fraternity and known for his elaborate attires, has brought together shades of white, olive, brilliant pink and orange to make a crisp summer collection in silks, chiffons and florals. Rohit Gandhi and Rahul Khanna, the dynamic duo, have brought together a collection for Wills Lifestyle in self embroidered fabrics accentuated with sequins and beads. Shantanu and Nikhil who have time and again stunned the fashion world with their creative genius are brining together marble print and ombre dying for the Wills Signature range with an accent on unique detailing.
Wills Lifestyle also offers accessories complementing the range such as premium leather bags, shoes, belts, wallets and cufflinks in various designs and colors further accentuating the complete summer look.
The new range is priced between Rs.1399- Rs. 7999 and is available at all the Wills Lifestyle stores across the country.
About Wills Lifestyle
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising - Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 55 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next three years. Wills Lifestyle has received wide recognition within the fashion industry including “Most Admired Exclusive Retail Chain of the Year”.
For details visit www.willslifestyle.com
