Having captured your senses by offering the finest coffee at hotels, restaurants, offices et al., Lavazza, Italy’s favourite coffee company, now enters your drawing rooms and kitchens with a sleek, portable and sophisticated yet easy to use coffee machine – the Lavazza Blue LB 850. Lavazza has given coffee connoisseurs yet another reason to cherish the authentic taste of pure ‘espresso coffee’ within the confines of one’s home and experiencing the finest blends from Lavazza ranging from the 100% Arabica composed of top-quality Brazilian and Indian coffees to a blend that combines Brazilian and Central American coffees with the best varieties of Indonesian Robusta.
Fresh & Honest Café Ltd, India’s leading coffee, vending and retailing company and part of Lavazza in India announced the launch of this new product, an ideal fit for one’s personal cabin or home! This superlative model makes the heart of even the most demanding coffee aficionado beat faster, and provides the rousing experience of the pure Authentic Espresso Coffee. The new machines were gifted to key players of the Rajasthan Royals team including former India captain, Rahul Dravid at a function hosted by Lavazza in Mumbai recently. Priced at Rs. 13500/-, these new LB 850 machines are being retailed at Tata Croma across key states in India and is also available on display at select Barista Lavazza outlets.
K. Sivakumar, Chief Operating Officer, Fresh & Honest Café Ltd. Said, “The passion of coffee lovers for pure and authentic espresso led us to launch the LB 850. The intent was to offer them with the rich Italian coffee experience at the convenience of their homes. The changing culture coupled with a steady increase in coffee consumption in India helped us in bringing the fine taste of Italy closer to the Indian consumers. The portable design of the LB 850 makes it the perfect coffee companion for those who relish the delectable tastes and aroma of rich coffee.”
The LB 850 is a coffee maker with a difference. The machine is ideal for in rooms and hotel suites too and works on the patented capsule technology. These capsules contain ground coffee powder, packed in inert atmosphere and sealed to lock the freshness and aroma. These coffee makers are a classical gift for every coffee connoisseur as you can surely brew the finest Italian espressos, lattes and cappuccinos. Consumers just need to pop in a coffee capsule and press a button, and you have your favourite cup of authentic espresso ready.
The Lavazza LB 850 is not only perfect for hot coffee. You can beat the heat this summer with your variety of cold coffees by chilling your cup of espresso and blending it with scoops of ice cream/ milk/ whipped cream. Whatever you choose to do, there is always a new beverage waiting to be discovered.
