Eros Intl launches Bollywood channel on YouTube

Monday, 21st May 2007: Eros International, the leading integrated media company within the Indian entertainment sector, announced that it has become the first company in this space to launch an official channel on YouTube. The Eros channel can be accessed at www.youtube.com/erosentertainment.

Movie trailers, music videos and other exclusive footage from Eros International's rich catalogue of 1300 films are now available to YouTube users around the world. This is the first partnership between YouTube and a major content owner from the Indian film industry.

The new channel will be featured in YouTube's "Partner Channels" section and will feature film trailers from recent and upcoming movies including Aishwarya Rai's Provoked, Namastey London and Cheeni Kum. Additional footage from exclusive film premieres and star interviews will be showcased on the channel.

The deal will allow Eros to monetize the channel from a share of advertising revenues generated by YouTube.

On this occasion Mr. Kishore Lulla, Chairman & CEO, Eros International commented: "We are really excited about this initiative since we believe in empowering the consumers with the ability to watch what they want, when they want and how they want. The partnership with YouTube allows us to not only promote our content but also monetise it through advertising revenues. Legal online distribution of compelling content is an integral part of our new media strategy".

As previously announced, Eros also recently concluded a deal with OnCommand Video Corporation (www.oncommand.com) which is a leading provider of in-room entertainment technology to the lodging and cruise ship industries to supply its current and catalogue films for video-on-demand access within hotel chains across USA. On Command is a wholly-owned subsidiary of Liberty Media Corporation.

Eros International is actively pursuing the digital distribution business. Eros Music audio titles are already available on iTunes and Real Rhapsody. Eros also has strategic distribution deals in place with Comcast, Intel Viiv, Mauj Telecom, Rogers Cable, Movielink, Tiscally Homechoice and RTL Holland.

About Eros International plc

Eros International plc is a well established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes/exploits films across formats globally via cinemas, home entertainment, television formats and new media. Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business. Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros. Eros enters its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model and the Motto of Powering Indian Cinema.

For more information visit www.erosplc.com