Escorts, a leading manufacturer of auto suspension products, today launched a range of engine oils for cars as well as motorcycles. Based on German advance performance additives, ‘ESCORTS TRU-GUARD’ offers longer engine life, better fuel efficiency and lower emission levels. The product resists oil thickening, prevents carbon-build-up in the engine and protects the engine from rust and corrosion thereby ensuring improved engine performance at low maintenance cost. Escorts has also introduced a multi-purpose grease and telescopic front fork oil.
To encourage sales, the company has announced a special value-based introductory incentive scheme under which customers can participate in lucky draws and win fabulous prizes ranging from Honda UNICORN, Yamaha FRAZER, international trips, Sony LCDs, Philips Home Theatres...to even a Tata Nano car.
Speaking on the loaunch, Vikram Singhal, Executive Director & Business Head for Escorts Engineering Division said: “ESCORTS TRU-GUARD engine oil has been developed using highest quality synthetic ingredients, resulting in unparalleled performance and long-term engine protection. Targeted at passenger cars and motorcycles, the engine oil is designed to provide extended engine life for petrol as well as diesel engines of all makes and generations.”
The product is available across Escorts’ comprehensive distribution network of over 700 dealerships and 1200 retail sales & service outlets. Available in one liter packs, ‘ESCORTS TRU-GUARD’ is economically priced at Rs 240 per litre, Rs 230 per litre and Rs 235 per litre for diesel engine oil, petrol car engine oil and motor cycle engine oil respectively.
