Partnership Focused on Delivering State-of-the-Art Value Added Services to Etisalat Customers Worldwide, Reinforces Etisalat’s Reputation for Innovation and Customer Focus
Etisalat and Comviva announced today that they will partner to bring state-of-the art Value Added Services to Etisalat’s more than 100 Million subscribers worldwide. The vision of this partnership is to introduce new mobile VAS products that enhance Etisalat’s customers’ lifestyles and enrich their lives – and which will be helpful and fun to use. Comviva will support Etisalat with innovative offerings in the areas of content and community to further strengthen Etisalat’s position as one of the world’s leading telecom operator groups and reinforce its reputation as a pioneer and innovator in the VAS space.
As Etisalat expands its operations, Comviva will deploy solutions to meet the varied end-customers’ needs, including mobile voice and video applications and music and messaging solutions. As Etisalat’s customers’ needs change, so will the solutions deployed from Comviva’s extensive range of products.
Commenting on the deal, Essa al Hadda, Group CMO, Etisalat said, “We are happy to welcome Comviva as our partner in this important field. With its extensive experience of deploying solutions globally and delivering a broad range of innovative offerings, we are confident of bringing highly engaging services to our rapidly growing customer base and further driving our VAS revenues. We have been very successful last year and more than doubled our revenues from Content, Data and VAS across the Etisalat Group. With the help of Comviva we are confident to attract and retain customers and grow this important segment of our strategy even further”
Manoranjan Mohapatra, CEO, Comviva, added, “This partnership reflects both Etisalat and Comviva’s commitment to creating and deploying exciting, revenue-enhancing new services that will delight Etisalat customers and build sustainable competitive advantage in mobile markets globally.”
“Our strong presence in the Middle East, Africa and Asia markets gives us a deep understanding of the needs of Etisalat’s customers and we are excited to be partnering very closely with Etisalat as it expands its global reach,” commented Sabri Amireh, VP Middle East and North Africa, Comviva.
Deployment of the new services will start immediately and will be made available to Etisalat customers shortly.
About Etisalat
Etisalat is a telecom major with operations across the Middle East, Africa and Asia with more than 100 million subscribers and covering 2 billion people worldwide. The leading operator in the UAE, it is the 6th largest company in the Middle East and is ranked 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization. Now a true triple-play operator, Etisalat is a pioneer in the telecom space. In 1982, Etisalat was the first telecom operator in the Middle East to introduce mobile phone services, and was one of the early adopters of GSM technology, introducing it in 1994 and introducing 3G services in 2003. Further information at www.etisalat.ae
About Comviva
Comviva is the leading provider of mobile VAS solutions in emerging markets. Comviva has deployed solutions for operator customers in over 80 countries worldwide and its solutions help power services to over 500 million mobile subscribers globally. With an extensive portfolio that easily integrates into the operator’s business environment and includes mobile financial solutions, mobile music and video applications, messaging and business support systems, Comviva’s solutions reach one in three mobile users in the emerging markets of Asia, Africa and the Middle East. For more information, please visit www.comviva.com
