Zapak.com, India’s largest gaming company along with AXE has come up with a one of a kind viral application to intrigue your friends on the social networking sites and e-mail inboxes. This viral is created for the latest AXE fragrance – ‘AXE Musicstar’.
Viral marketing is very often used today to increase the brand awareness and meeting the marketing and promotional objectives. With the growing interest for social media viral marketing has the unique ability to build self – disseminating visitor’s chains.
The visitor can log on to http://oonnews.zapak.com and feed in their name in the given box and save the content. Once the content is saved you can get the link from the application and directly mail it to your friend who will be shocked to see your name in the new viral “AXE Musicstar”. The viral portrays the person as a Musicstar who the whole world is talking about!
AXE Musicstar will be on your nearest store soon.
About Zapak Digital Entertainment Ltd:
Zapak (www.zapak.com) is India’s largest gaming company that addresses the complete value chain of Digital Gaming. With currently over 7 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but among the top gaming sites in the world.
Zapak owns the largest chain of dedicated gaming cafes in the country – Zapak GamePlex. These are first of its kind, high speed gaming cafes that offer world class gaming content to the Indian user. Presently there are over 100 cafes in more than 40 cities in India. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 5000 retail outlets across 135 cities all across India.
Zapak is also the biggest publisher of Massively Multiplayer Online Games (MMOG) in India. It has launched some of the world’s most popular MMOG titles such as “Crazy Kart” (in partnership with Shanda, China’s largest Gaming company worth $3 billion) and “Runescape” (world’s second largest MMO with over 8 million subscribers, in partnership with Jagex Games Studio).
Zapak has a division, Jump Games, which is the leading Global publisher and developer of Online and Mobile Entertainment with global distribution across North America, South America, EMEA and APAC on 80 networks across 40 countries. Jump also publishes leading entertainment applications on the ITunes App store, Blackberry App world, Nokia Ovi among others and have had top selling applications/games around the world. Our leading games can be accessed through 80 leading networks across 40 countries worldwide like Verizon Wireless, ATT Wireless, Vodafone, Orange.
Zapak works closely with most of the leading global gaming and entertainment players such as EA, Microsoft, Valve, Popcap, Boonty, Payfirst, Disney, Universal Studios, Shanda, Jagex, Cartoon Network, THQ, iPlay, Hands-On etc.
