Part of an integrated communication program to connect and engage with consumers
- ‘Fanta – Funmasters Hunt’ initiative is all about infusing fun into life’s serious moments and enjoying those moments.
- To participate in the initiative, consumers just need to send in creative responses to the question: What will you do to make certain serious moments fun and exciting? by calling on the toll free number (1800-103-8888) and register their response through an Interactive Voice Response System (IVRS).
- Consumer with the most creative response to be adjudged the country’s Fanta Funmaster and awarded a grand cash prize worth Rs.5 lakh.
- Initiative is being organized in over 60 cities across 13 states across the country between 15th February, 2011 and 20th March, 2011.
- In-addition, over 35 winners to get an opportunity to win cash prize worth Rs.4999 on a daily basis.
- Apart from leveraging mass media, integrated communication program is being supported by a range of initiatives including out-of-home (OOH) media, on-the-ground activities, radio spots & point of sale merchandise.
Spreading a wave of fun and excitement this Holi festival, Fanta - the country's most preferred fruit-flavored sparkling beverage today announced the launch of the ‘Fanta - Funmasters Hunt’, an exciting consumer engagement initiative to be rolled out in over 60 cities across 13 states across the country. Through this one-of-a-kind initiative, spanning across a period of 34 days starting 15th February till 20th March, 2011, consumers will get an opportunity to win cash prize worth Rs.4999 everyday and grand cash prize worth Rs. 5 lakh – simply for having fun and being less serious!!!
In order to participate in the initiative, consumers just need to send in their creative responses to the question: What will you do to make certain serious moments fun and exciting? by calling on the toll free number (1800-103-8888) and register their response through an Interactive Voice Response System (IVRS). The consumer with the most creative and fun response will be adjudged the country’s Ultimate Funmaster and will be awarded a cash prize worth Rs.5 lakh.
Speaking about the initiative, Srinivas Murthy, Director-Marketing, Coca-Cola India said, “Brand Fanta is known for providing fun-filled, exuberant experience to all its consumers. Through the ‘Fanta – Funmasters Hunt’ initiative, we aim to bring out the fun loving and playful attitude in today’s generation and encourage them to instill joy and fun into life’s serious moments. Encouraged by the favourable response to our past initiatives like 'Fanta- Sip A taste of Friday’ we decided to launch this initiative. Fanta has already created a unique place in the minds of the consumers and through the launch of this initiative we aim to further strengthen it’s connect with the consumers”.
About Coca-Cola India
Coca-Cola India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh,Nestea, Minute Maid Mixed Fruit, Minute Maid Apple, Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors and employs approximately 6,000 people in India. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com
