Fidelity launches mobile-friendly website

Fidelity AnywhereTM, a mobile-friendly lite web site, was launched by Fidelity Fund Management today. Anyone with a handheld device or a mobile phone which has an internet browser and GPRS connectivity can access Fidelity AnywhereTM (www.fidelityanywhere.co.in). As a lite web site, it is custom created for mobile and handheld devices which makes it quicker to access and easy to navigate. Fidelity AnywhereTM is an informational web site launched by Fidelity's domestic asset management company in India. It provides the latest NAVs for Fidelity's funds in India and allows its customers there to request application forms and investor guides which are then delivered via email. Customers who do not have GPRS enabled mobile phones can use the SMS facility to get the latest NAVs.

Announcing the launch of Fidelity AnywhereTM, Ashu Suyash, Managing Director and Country Head, Fidelity Fund Management, said, "With Fidelity AnywhereTM , we have taken a pioneering step towards increasing customer convenience. This new service virtually provides an investor service centre on the mobile. At Fidelity, we are constantly working on innovative ways to improve the customer experience and by offering multiple channels to reach us, we are giving customers the choice to use the one that they find most convenient.

"We see great appetite among investors to stay close to their investments no matter where they are and Fidelity AnywhereTM empowers them with information at their finger tips. While, currently, customers can check the latest NAVs of our funds, in the near future we will offer greater functionality that will enable investors to access their accounts and transact on them," she added.

The Fidelity AnywhereTM service is free and available across all telecom operators in India. In addition to the latest NAVs of various Fidelity funds, the fund house has also made available Investing Insights - short investor education pieces covering topics like SIP and the benefits of long term investing. Customers who are interested in learning more about these topics can place a request through Fidelity AnywhereTM and the guides will be emailed to them immediately on receiving the request. Similarly, application forms can also be requested via this service.

Customers who do not have internet browser and GPRS enabled mobile / handheld devices, can use the SMS service to get the latest NAVs of Fidelity funds. They can send - NAV - to 566771 to get the NAV of the relevant scheme. If they do not have the codes, they can send - CODE - to 566771 and get the relevant codes of various schemes.