Ford India's popular true blue SUV, the Endeavour maintained its undisputed leadership position through the first quarter of this year and sold more than 580 units through January to March, registering a 29% market share in the SUV segment.
''The Endeavour continued to be supreme and came out strong in the first three months of the year and we are proud of our clear numero-uno position'' said Mr. Timothy Tucker, Vice President, Sales, Ford India.
Mr. Nigel Wark, executive director, Marketing, Sales & Service, Ford India, added ''The Endeavour continues to generate consumer interest and is an attractive combination of style, power and performance. With the consumers’ confidence on our side, we remain focussed in maintaining our leadership position.''
The Endeavour continued to be the preferred choice for the Indian customer despite a slow down witnessed in the SUV segment.
The Ford Endeavour is available in two variants – the 2.5L XLT and the 3.0L Thunder Plus. In January, Ford India launched an Endeavour leadership advertising campaign with the 'No. 1 SUV' tagline, featuring Bollywood-star and entrepreneur Suneil Shetty.
Editor's Notes:
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With nearly 2100 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta. Ford India is in its twelfth year of operations in the country.
For more information, visit www.india.ford.com
