Perfect camera for top-end enthusiasts without the expense of a digital SLR
FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, one of the world’s largest photographic solutions company, today announced the launch and availability of FUJIFILM FinePix S200EXR – a new digital camera model aimed at top-end enthusiasts looking for excellent picture quality without the expense of a DSLR system. The FinePix S200EXR combines the pin-sharp 14.3x zoom lens with the latest and multiple award-winning 12 mega pixel Super CCD EXR sensor.
According to Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, “Compact, lightweight bridge cameras offering long zoom and high image quality have proved a big hit with those looking for an alternative to bulky interchangeable lens systems. Users of the FinePix S200EXR will find their results equal or superior to DSLRs, principally due to revolutionary design of the EXR sensor.”
Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, said, “The EXR sensor on the FinePix S200EXR was built to perfectly match the optical qualities of the 14.3x lens. The goal was to produce a sensor/lens combination that works as close to that of the human eye as possible. The EXR sensor is essentially a switchable sensor; changing its complex electronic behaviour to suit the subject, changing its characteristics as the photographer demands, and producing the very best picture without making compromises.”
This path-breaking approach to sensor technology models the EXR sensor on the human eye. For the first time the user can ‘flex’ the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is captured. When light is strong but contrast, the sensor can switch to DR (Dynamic Range) mode to get the optimal balance between highlight and shadows. In low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions. Users can also choose to default to HR, DR or SN mode for consistent shooting using one sensor setting whatever the light conditions may be.
Another exciting feature of the FUJIFILM FinePix S200EXR is EXR Auto which takes the guesswork out of setting the camera by doing everything for you. EXR Auto is essentially a very sophisticated set of program modes. The camera can automatically detect six different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and not only will optimise focus, colour balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene.
The massive 14.3x zoom lens is truly a delight to use in such a compact, lightweight design. The ultra-high precision Fujinon lens achieves maximum resolution at all focal lengths of 30.5mm-436mm equivalent with maximum aperture of a bright F2.8 (wide angle) to F5.3 (telephoto). Because of the composite body and lens structure, there is no need to worry about dirt or dust on the Super CCD EXR sensor, and they are perfectly aligned for the very best results. The mechanical zoom offers image framing with fingertip precision as well as offering a user experience that closely matches the use of a high-end DSLR.
In the FinePix S200EXR, an identical effect, Pro Focus Mode, is created using new Multi-Frame Technology. A burst of 2 or 3 frames is taken, and by taking the distance information off, the main subject is crisply matted against a defocused foreground and background. Pro Focus Mode is perfect for portrait or nature photography, where professional results are needed quickly with minimal adjustment to the camera without changing results on PC. Results from the FinePix S200EXR will look as good as those from a DSLR or better. Meanwhile, Pro Low-light Mode is applied to solving the problems of noisy low light shots. Once switched to Pro Low-light Mode, the camera will take burst of 4 high sensitivity images using Pixel Fusion Technology in quick succession. Owing to the Multi Frame Technology, the first, second, third and fourth images are overlapped to create one image with extremely low noise.
Only Fujifilm has developed its camera technology from its photographic heritage in film, which allows the FinePix S200EXR to capture subtle changes in tone and color reproduction and provide the photographer the widest latitude for the ultimate creative expression. The FinePix S200EXR offers five film simulation modes – the Velvia / Vivid mode for rich and luscious landscapes; the PROVIA / Standard mode for excellent, sharp, standard photography; the ASTIA / Soft mode for soft, fine, smooth tonality; the Black & White mode captures the dramatic honesty of your image in black and white; and the Sepia mode creates a sense of nostalgia with the warm brown “antique” tones of Sepia.
Other advanced features that make FUJIFILM FinePix S200EXR an excellent buy include the intelligent flash, high contrast LCD that’s viewable even in bright light and at 160 degree angle, multi bracketing, dual image stabilization, face detection with automatic red-eye removal etc.
FUJIFILM FinePix S200EXR is priced at Rs.32,999 (MRP).
About FUJIFILM
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in
