Ties up with major large format retail chains, announces ambitious plans to have retail presence across 22 cities, and ramps up its service network by establishing support centres in 26 cities
FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, one of the world’s largest photographic solutions company, today announced that it has chalked out decisive retail sales and customer care strategies to consolidate its presence in the country.
FUJIFILM has recently tied up with large format retail (LFR) chains of repute in the country. Some of the prominent names amidst them include Chroma, Reliance Digital, eZone, More and Jumbo Electronics. Leveraging on the wide geographic footprint and network of these LFR chains, FUJIFILM intends to have retail presence across the country. The focus, besides the four metros, is on 18 other tier-I and tier-II cities including Bangalore, Hyderabad, Cochin, Trivandrum, Pune, Ahmedabad, Indore, Bhopal, Bhubaneswar, Cuttack, Patna, Ranchi, Chandigarh, Lucknow, Kanpur, Ludhiana etc.
According to Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, “Besides the metro cities, our endeavour is to establish retail presence across all important B & C class cities in India. The disposable income of people in these cities has risen impressively in the recent past and we have been experiencing decent traction for our products from these markets lately.”
FUJIFILM also intends to ramp up its branding, sales and marketing activities through a series of above and below-the-line marketing activities so as to effectively get across its message to its diverse target audiences. The company’s marketing plans for the current year include advertising in print and outdoor media, participating in industry and consumer exhibitions etc. To promote sales, FUJIFILM is investing heavily into BTL activities like road shows, dealer meets etc., besides in-store promotion activities, shop-in-shop arrangements, counter decorations, and POP / POS (point-of-purchase / point-of-sales) materials. FUJIFILM is open to multi-brand store approach as it believes it helps discerning customers compare the products better and make wise decision. Along with multi-brand stores, FUJIFILM is also selling through routine IT channel partners, consumer electronic showrooms and photo studios.
Along with its sales network, it has ramped up its support infrastructure as well. Today, it has a network of 26 customer care centre spread across the length and breadth of the country. In North, FUJIFILM has instituted its service centers in Chandigarh, Dehradun, Jammu, Lucknow, Ludhiana, New Delhi, Jaipur, Gurgaon and Ghaziabad. In South, it has set-up service centers in Bangalore, Chennai, Cochin, Coimbatore, Madurai and Secunderabad. In the central India region, FUJIFILM has opened a service center in Indore. While in the East, the Company has established service centers in Bhubaneswar, Guwahati, Kolkata and Patna. In the West, FUJIFILM caters to its customer care requirements through its service centers set-up in Ahmedabad, Mumbai, Nagpur, Pune, Goa and Raipur.
Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, said, “We intend to make our customers feel proud of owning a Fujifilm FinePix digital camera and also have the peace of mind that it is backed by a nationwide services and support network. We are confident that this move shall assure our existing and prospective customers and increase our nationwide sales so as to meet our target of capturing 15% market share within next 3 years and emerge as one of the top brands in the country in terms of sales.”
“The demand for digital cameras in India has displayed resistance to the global economic slowdown and is still on the growth path. Owning a digital camera has become more of a norm amongst the youth just like the trendy mobile phones they love to own. We sincerely believe that the Indian market has a huge potential and we are concentrating our efforts on expanding our market share. We are getting fabulous response both from the end consumers and all the channel community and are confident of achieving our sales targets and penetrating deeper into the market,” concluded Mr. Tanaka.
About FUJIFILM
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in
