Geoffrey Beene, LLC has licensed Arvind Retail Ltd. to manufacture and market its men’s apparel and non apparel products. Under the agreement, Arvind, a vertically integrated company based in Bangalore, India, will have the rights to produce and market Geoffrey Beene products for its own retail format, Megamart stores, including franchisee operated Megamart branded stores, as well as wholesale in India.
“Geoffrey Beene is confident that Arvind has both the expertise and leverage to establish the brand in this important region of the world and expand the brand’s presence in Asia,” said G. Thompson Hutton, President and CEO of Geoffrey Beene, LLC., whose philanthropic business model is marketed globally in the US, Canada, Mexico, Central America including the Caribbean Basin, Australia, Indonesia and Singapore.
J Suresh, Managing Director & CEO, Arvind Lifestyle Brands Ltd & Arvind Retail Ltd said: “We are delighted to bring one of the world’s best designer brands Geoffrey Beene, to India. Geoffrey Beene, with its unique design signature will bring a new dimension to formal dressing in India. The brand will substantially improve the value of our offerings in Megamart which is now emerging not only as India’s leading value retail chain, but a value retail chain with unmatched set of great brands both International & Indian.
In addition to the Business Proposition of Geoffrey Beene in India, we are also proud to be associated with Geoffrey Beene as all the profits earned by the company go to charity. We look forward to launching Geoffrey Beene in India very soon”
The positioning of an iconic American designer brand at accessible price points is a perfect fit for the growing middle class in India,” said Merle Sloss, Executive Vice President and President of Licensing of Geoffrey Beene, LLC.
The initial term of the license agreement is through 2021, with renewal options that would extend the term through 2031. The product line includes tailored clothing, dress shirts, sportswear (shirts, pants and sweaters), jeans, active wear, outerwear, innerwear, neckwear, footwear, belts, gloves, wallets, bags, backpacks, socks, caps, briefcases, laptop cases, watches, sunglasses, scarves, handkerchiefs and cufflinks. Initial deliveries are slated for Spring 2012.
