GETIT Infoservices (P) Ltd., India’s largest publisher of directories and information products, today released its all new Buying guides for Bengaluru for 2009. The two new directories, B2C for Offices & Homes and B2B for Industries are paginated using a proprietary new multi-level categorisation system which is set to revolutionise the way products and services are sourced.
The new Buying Guides are paginated by category and are produced in multi colour on glossy paper and the highest production values. The USP is the categorisation. Earlier, all the Yellow Pages were paginated alphabetically by category. Herein, “diamonds” appeared next to ‘diapers” which appeared next to “diaries”. Thus, there was scope for improvement in the environment for advertising. With GETIT’s new categorisation, Diamonds appears under the Jewellery section next to Gold, Gems, Semi-precious jewellery etc. This provides a significantly improved search experience.
In addition, GETIT has further sub-divided these classifications into more specific, based on their attributes and application. For example, the previous Yellow Pages had a classification “Chemicals”. Now, in the B2B Industrial Guide, under the Chemicals category, there are five sub-categories and over 50 classifications for instance Chemicals – Textile, Chemicals – Packaging, Adhesives and so on.
The other interesting feature of these new directories is that users can now identify each establishment based on their business type - whether they are manufactures, dealers, agents etc. This makes it simpler to find the right vendor.
GETIT has based this new classification system on extensive research conducted amongst its user and advertiser segments. It has been a mammoth task for the Company to re-categorise over two million records nationally.
Speaking on the launch, Sidharth Gupta, CEO, GETIT said, “At GETIT, we always bring out the most innovative products and services. These buying guides will enrich the entire search experience. Soon, GETIT’s digital products will also be based on this new revolutionary system.”
Present at the launch function were several dignitaries including Mr. G. Muralidhar, President, FKCCI, Mr. M.Vishwanath, President, EMA, Mr. Farooq M, President, BRAI, Mr. Irshad Ahmed, General Secretary, BRAI, Mr. P.Mukesh, President, KHAMA, Mr. C.P Singh, Vice President, KHAMA, Mr. Palani, General Secretary, KSMA, Mr. V. Katti, President, KSSA.
GETIT’s philosophy behind the new products is “simple, innovative, effective”. Simple – since the products are very easy to use; Innovative – as they are arguably the most advanced yellow pages buying guides in the world and Effective – since they get the job done, both for the consumers and the advertisers!
The Bengaluru Buying Guides have over 8,000 advertisements with over 42,000 verified business listings..
GETIT will distribute over 300,000 copies of the new Yellow pages buying guides across Bangalore city, free of cost. Should any establishment or consumer need additional copies, they can contact GETIT on # 2225 5555. Distribution will commence next week.
About GETIT:
GETIT Infoservices (P) Ltd., pioneers and largest publishers of Yellow Pages in India introduced the concept of Yellow Pages in India under the brand name GETIT Yellow Pages in 1986. Nationally, GETIT has over 5 million businesses listed, 20 million users and over 75,000 advertisements .
Known for its innovative products, path breaking marketing concepts and long-standing credibility, GETIT is surely the best way for businesses and consumers to come together. GETIT has become a force to reckon with in the field of information services and is involved in publishing of telephone directories and Yellow Pages in over 35 cities. The company annually brings out over 3.5 million directory copies. GETIT is the only member of the Asian Directory Publishers Association Inc. (ADPAI) and the Yellow Pages Association (YPA) USA, from India. It is also a member of European Association of Directory and Database Publishers (EADP)
