Global School of Management Science, a global leader in Management Science helping its students understanding marketing and management tools & techniques for future, today organized a full day seminar on ‘Brand Management in changing and challenging times: World v/s India’ by Mr. Donal William Bathie ( France). The lecture was designed to support students understand Brand Management as an application of marketing techniques to a specific product, product line or brand in a better prospective. The seminar witnessed an overwhelming presence of the students and management faculties.
Mr. Bathie started his leacture with OM, the universal symbol. In every customer ( cust – OM – er ) there is an OM. According to him, ’’ a brand is a continuous delivery of a promise for the customers, and it is a generation of lifetime customer value for the business’’.
Focusing on the need and requirement of brand management in challenging times like previous year, Mr. Bathie cited many examples from some of the most successful brands from across continents about how brands should use different tools and techniques in most effective way.
Speaking on this occasion, Prof. M.P. Gupta, Director General, Global School of Management Science and Former Dean FMS said, ‘’ Global School of Management Science is committed to make available the minds in field of management across the globe for its field of nurturing and building brands. It will help them in understanding management science in a simpler and practical way, so that they would be able to associate brands with the life and lifestyles of a consumer.’’
Prof. A. Basu, Director, Global School of Management Science said, ‘’ Success is not what you have achieved for yourself, but what you have left behind.’’
Profile of Prof. Donal William Bathie (France): Professor Marketing Management, Former Professor University of Paisley, University of Teeside. He has written 2 books, 48 papers in Intl. Journals/ Seminars, 26 Projects. Teaching and research interests lie mainly in the area of applying marketing ideas and the development of marketing orientated organizations and managers. Very active in a range of management development programmes in UK organizations.
About Global School of Management Science:
Global School has been conceptualized to become a leader in management education. It will ensure the finest learning in the fields that are relevant, current and futuristic to meet the requirements of business and industry in a challenging international environment. It will provide its students the best resources that are conducive for transforming them into managers, entrepreneurs and leaders. International class campus in the heart of the city, experienced Indian and expatriate faculty, industry led curriculum and a modern learning style guarantee a world class career building experience to its students.
