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Go Picture Perfect with the new J40 from Fujifilm

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Announcement Corporate

Fujifilm India Pvt. Ltd., one of the world’s largest photographic solutions company, is all set to bring out the all new Fujifilm Finepix J40 in the Indian market. The 20 millimeters thin, 12.2 megapixel point-and-shoot camera is easy to use, produces great images and is easy on the pocket as well!

Introducing the new camera, Mr Kenichi Tanaka, Managing Director, Fujifilm India, said, “Finepix J40 is a highly anticipated digital camera from Fujifilm. It is sure to be a hit with customers who demand an easy-to-use, affordable and color loaded image. Apart from being low on cost and high on style, the camera is a perfect example of the company’s constant endeavor to bring innovation and novelty into the camera segment. J40 has the Panoramic Shooting Mode, a distinctive technology that captures images like never before. The technology will help photographers take pictures effortlessly within a shorter span of time.”

 

According to Mr A Rajkumar, Country General Manager, Fujifilm India, “Fujifilm have been the pioneers of photography in India and abroad. Not only does it feature the Panoramic Shooting Mode, it also includes additional features like Face Detection, anti-blur high resolution images and movie making. Also, being exceptionally good looking and stylish with a petite slim-line body and double coated veneer finish, makes it easy to carry and flaunt-able.”

Low on cost but high on style, the J40 comes with a core specification of 12 Megapixels, pin-sharp 3x optical zoom lens and a 3.0" LCD screen. Sure to deliver fantastic pictures with minimal effort, the J40, seeks to offer wide photographic versatility with the Panoramic Shooting mode which allows users to get immaculate shots of sweeping landscapes and large groups of people. All you have to do is to take three consecutive shots of scene and the clever technology will take care of the rest. The technology seamlessly stitches the different shots to create one superb panoramic image. Another feature, the Scene Recognition Auto (SR Auto), intelligently detects a scene without the need to pre-select a camera mode. Fujifilm, having identified the most commonly photographed subjects, has developed a technology that automatically recognizes different possible scenes- Portrait, Backlit Portrait, Night Portrait, Landscape, Night and Micro. Users have to just aim at the scene and the camera adjusts itself according to the landscape to take a sharp, articulate and color loaded picture!

Image blur can so often ruin photographs. Not now with the J40. Fitted with Picture Stabilisation technology, it minimizes image blur and ensures clearer pictures. Camera shakes are also kept to an absolute minimum. Face Detection technology sets focus and exposure on faces other than anything else in the background, revealing sharp and evenly lit facial features.

What more, you can now set the scene as well! The camera carries different scene modes ranging from ‘Flowers’ to ‘Sunsets’. You just have to select a particular scene and the camera automatically selects the appropriate shutter speed, exposure and white balance to ensure that you have a great shot with the least amount of effort.

Plus, you can try out the Microthumbnail View in playback which displays up to 100 thumbnails of your photos so you can quickly find your favorite snap. The camera is compatible with SD/SDHC memory cards which are available in a range of 2GB to 32GB sizes. Plus there is an extra 10MB of internal memory so you don't have to worry about filling up your memory card every time.

Apart from the various intelligent features, the camera is sleek and boasts of its ultra-chic good looks. At a mere 20mm, it is the perfect companion to someone who likes to carry their camera with them at all times, and does not want it to take up too much room in their bag, or be too bulky in their pocket. Alongside its adorable petite frame, the FinePix J40 has been finished with a special double coated lacquer to give a beautifully glossy, varnished finish.

The price is Rs 6499/-

Key Features of the model:

  • 12 megapixel
  • 3x Fujinon zoom lens
  • 3.0-inch LCD screen 
  • Panoramic mode 
  • Picture Stabilisation technology
  • Scene Recognition Auto (SR AUTO)
  • Detects the faces quickly in the frame and optimises focus, brightness and white balance.
  • Face Detection technology 
  • Picture Search – by Face, by Scene, and by Date
  • Capture more than just a picture with 30 frames per second.
  • 17 special scene modes

About FUJIFILM
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, employs more than 70,000 people worldwide and in the year ended March 31, 2010, had global revenues of $23.5 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in.

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First Published: Mar 10 2011 | 7:02 PM IST

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