- First in the industry to launch personalized Name Tunes to greet the callers
- The latest innovation in telecom industry across the globe to launch such an initiative in VAS space
Adding a new feather to the Call Me Tunes service and Doing the New each time, TATA DOCOMO, the GSM brand of Tata Teleservices today announced the first of its kind service in the telecom VAS space called Name Tunes. TATA DOCOMO has partnered with mCarbon, a leader telecom application provider in the VAS domain. With their domain expertise this is for the firs time that such an innovative VAS app is being offered exclusively to TATA DOCOMO subscribers
Name Tunes is a first of its kind service in the country that allows subscriber to greet callers with his/her Name & personalized message of their choice from a set your template messages, instead of listening to a traditional Tring-Tring or musical caller tune.
Speaking on launching this innovative service in the Call Me Tunes segment, Mr. Rishi Mohan Malhotra, Head VAS-TATA DOCOMO said, “Name Tunes is in line with our way of doing things “Refreshingly Different”, that adds an element of fun and newness to the already existing set of VAS offerings. Greeting a caller with his or her name while the phone rings, will make the call and the conversation even more pleasant and special. This would be a refreshing change for subscribers not wanting to set songs as call me tunes & will cater to a new untapped market of personalized call me tunes.
We are pleased to associate with mCarbon that has given us the edge to be the industry first and launch a unique offering in the VAS space that will certainly redefine the experience of Call Me Tunes and make it even more personalized, Mr. Malhotra added.
Powering this service for the youngest and sought after brand TATA DOCOMO, Mr. Rajesh Razdan, co-founder & Director Sales and Marketing, mCarbon said, “This is yet another flavor on top of a hugely popular service that adds a more personal touch to the caller and creates a sense of belongingness”. “Our endeavor to launch innovative and disruptive products in the marketplace that create a strong pull for the end consumer towards a value added service and its adoption has been effectively matched by equally innovative lead by DoCoMo”
To activate this service, it’s quick and simple, TATA DOCOMO subscribers have to simply SMS “First NAME “and send it to 52100(Toll Free). For Ex if the name is “Rahul” then Type “Rahul” and send it to 52100. Subscription charges are Rs. 30/- per month and Name Tune download will be charged for Rs. 15/- for 90 days.
About TATA DOCOMO
TATA DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform—arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices Limited has received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these Circles. It has rolled out its GSM services in all of these 18 Circles—Tamil Nadu, Kerala, Orrisa, Karnataka, Andhra Pradesh, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP (East), UP (West), Gujarat, Himachal Pradesh and Rajasthan (subsidiary company Tata Teleservices (Maharashtra) Limited has launched GSM services under the TATA DOCOMO brand in the Mumbai and Rest of Maharashtra Circles). TATA DOCOMO recently became the first Indian private operator to launch 3G services in India in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the brand finds itself suitably positioned to leverage this first-lover advantage. With 3G, TATA DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators—in the Japanese market, the company is the clear market leader, used by over 50 per cent of the country’s mobile phone users.
For details, visit www.tatateleservices.com, www.tataindicom.com and www.tataDOCOMO.com
About mCarbon
Mcarbon is a leading telecom applications provider in the VAS space. MCarbon’s key business objective is to create a niche in the telecommunications Value Added Services (VAS) and network applications space by building innovative telecommunications products that can bridge the gap between telecommunications operators and end users. mCarbon today works with all the leading operators and media companies in India and globally.
