GSK Consumer launches Women's Horlicks

* A health drink conforming to WHO recommendations - specially formulated for women

Gurgaon, Monday, January 29, 2008: GlaxoSmithKline Consumer Healthcare, the global FMCG Company with a strong health and nutrition product portfolio in India, has introduced Women's Horlicks - a health drink specially formulated for women. It is the only health drink in India with a complete list of micronutrients recommended by the World Health Organisation (WHO) for women between 19 and 50 years of age. With no added sugar and low in fat, Women's Horlicks promises to address the daily nutritional needs of the modern Indian woman.

Women's Horlicks is available in two exciting flavours "� chocolate and caramel in a jar with a unique flip-top cap. It is priced at Rs. 100 for a 200gm jar and is available in all major metros and mini metros. The launch is in sync with the company's aggressive growth plans to dominate the health and nutrition space in the Indian market.

Speaking about the product Mr. Shubhajit Sen, Vice President - Marketing, GlaxoSmithKline Consumer Healthcare, India, said, "At GSKCH, it is our constant endeavour to provide our consumers with products that help them to do more, feel better and live longer. Through Women's Horlicks we want to address the daily nutritional requirements of the modern Indian woman. We are confident that this product with all the necessary micro-nutrients recommended by the World Health Organisation will delight our consumers."

Mr. Sen also encourages women to consult their doctors and nutritionists to develop a balanced daily diet plan and include this unique product. Just two serves (60 g) of new Women's Horlicks when incorporated as part of a woman's daily diet, can help her keep fatigue, anemia and other health related problems at bay. It contains a unique combination of HEMOCALTM nutrients that provides 100% of the daily requirement of iron, calcium, folate, Vitamins B2, B6, B12 and C for healthy blood and its normal function.

As part of its initiative towards increasing awareness about Women's Horlicks, GSKCH has initiated a large Doctor Engagement Programme where in the company will reach out to physicians, dieticians and nutritionists to educate them about the benefits of the product. The company has also developed an innovative website, www.indianwomenshealth.com to provide relevant and credible information to the consumers on topics such as pregnancy, menstruation, breasts, healthy living, reproductive health, contraception, healthy diet and more. The content for this website has been rendered by a panel of nine eminent doctors. Apart from the strong consumer and retail activation, GSKCH has also launched a print advertising campaign to propagate the benefits of the product and will soon be launching the on-air campaign featuring noted film-actor, Konkona Sen Sharma.

About GlaxoSmithKline Consumer Healthcare

GSKCH is an associate of GlaxoSmithKline plc. of the U.K, a global science based healthcare company. GSKCH has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GSKCH is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 2700 people.

GSKCH has a strong marketing and distribution network in India comprising over 2,200 wholesalers and direct coverage of over 5,15,000 retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for over 100 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent household names such as Eno, Crocin and Iodex.