The company tops the list of being the most trusted private life insurance company in the ‘insurance’ category and ranks 29th amongst the Top 50 Service Brands of 2010
HDFC Standard Life, one of India’s leading private life insurance companies, has been awarded 'India's Most Trusted Private Life Insurance Brand' in the 'Most Trusted Brand' Survey 2010, conducted by Economic Times Brand Equity and the Nielsen Company.
On this achievement, Mr. Sanjay Tripathy, Executive Vice President, Marketing & Direct Channels, HDFC Standard Life said, "It is an honour to know that we are the top private life insurance company to feature in the Top 50 Service Brands’ list. We are immensely proud that we have received this award for features such as phenomenal awareness, familiarity, high equity, and unique proposition. This shows that our brand is special and popular, successfully continues to maintain a high level of quality, and evokes a feeling of confidence and pride amongst customers.”
The Most Trusted Brands Survey identifies brands that bond with consumers. These brands are not just the most familiar, but those that consumers believe provide quality and reassurance. Each brand was evaluated on seven parameters – level of quality, price, consideration, popularity, speciality and customer confidence.
This survey is the largest of its kind in India and was done across 13 cities and a total of 8,162 interviews among SEC A,B and C in Urban India were held.
About HDFC Standard Life
HDFC Standard Life, one of India's leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.
HDFC Standard Life's product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company has several products in its portfolio, along with five optional rider benefits catering to the savings, investment, protection and retirement needs of customers.
HDFC Standard Life continues to have one of the widest reaches among new insurance companies with 568 branches servicing customer needs in over 700 cities and towns. The company has a strong presence in its existing markets with a sound network of Financial Consultants.
