Dettol collaborates with health experts and IMA to celebrate Mother’s Day
Staying true to its promise of educating masses about hygiene habits, Dettol, India’s most trusted brand since 1933, organized for free health checkup camps on 8th May, 2011 in celebration of Mother's day in Delhi.
Around 7000 people attended these free health check up camps organized by Dettol in association with Indian Medical Association (IMA) for ‘mothers’ at over 40 hospitals and clinics across Delhi. Celebrating the mother’s day and saluting the motherhood, Dettol organized these free health check up camps at over 400 hospitals and clinics across India at Delhi, Mumbai, Bangalore, Hyderabad, Trivandrum and Chennai. Approximately 15000 to 20000 women were examined free of cost as part of the initiative. Health experts emphasized on awareness about breast cancer, immunization of children and expecting mothers, nutritional diet and a minimum of 3 years gap between two children amongst women.
Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser, India said that; “As an industry leader Dettol has come forward to fight against the biggest challenge - low level of awareness about hygiene. For this initiative Dettol has collaborated with health experts across the capital to provide free health checkups and consultation. With this initiative we aim to connect with as many households as we can.”
Dettol being the industry leader believes that educating a mother is educating the whole family. This campaign is yet another initiative taken by Dettol to educate households on habits that would protect them from illnesses caused due to lack of proper hygiene.
The Dettol Surakshit Parivar is one such programme that was started by Reckitt Benckiser a few years back, through which the brand reached to over a million new families. The programme continues even today in several parts of the country. Similarly, the brand also took the initiative to spread awareness on epidemics like Swine Flu amongst the masses. The belief that the public at large has instituted in Dettol makes the brand even more responsible towards educating the masses on health and hygiene.
About RB:
Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the past 3 years. It has a strong portfolio led by 19 global powerbrands which include Dettol, Harpic, Vanish, Veet, Airwick, Lizol, Easy of Bang, Mortein, Finish, Woolite, Durex, Calgon, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French’s, accounting for 69% of net revenue.
People at RB are at the heart of the company’s success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including CSR. The company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative.
Headquartered in the United Kingdom, RB employs about 27,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.
For more information visit www.dettol.co.in and RB.COM
