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Herbalife strengthens its association with India's proud Badminton Champ

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Announcement Corporate

Renews Brand Association with Saina Nehwal

Herbalife India, a global nutrition Company, today announced the renewal of its brand endorsement partnership with India’s badminton sensation Saina Nehwal. Saina has been recently ranked World No 2 by the Badminton World Federation after she clinched the winning titles back to back at the India Open Grand Prix, the Singapore Open Super Series and the Indonesia Open Super Series.

Saina has been associated with Herbalife since 2009 and has been an advocate of Herbalife products and their belief in promoting healthy living. Over the years Saina has been actively using Herbalife products such as the Formula 1 Nutritional Shake Mix and the Afresh energy drinks.

 

Ajay Khanna, Country Head, Herbalife India said, “We at Herbalife are proud to renew our long standing partnership with Saina Nehwal. With Herbalife’s extensive growth plans for India, we are happy to have the support of Saina, who has been creating ripples across the world, as we embark on our journey together. With this association we hope to increase our continued outreach in spreading the message of ‘nutrition for a better life’. We at Herbalife wish Saina all the luck and support that she needs to fulfill all her goals.”

Commenting on her association with Herbalife, Saina Nehwal said, “Herbalife products have always helped me feel active and energetic. From the time I first started using Herbalife products, I have always believed in their vision of helping change people’s lives that has certainly made a difference to many, across the globe. Especially for people with active lives, a mix of the right nutrition is a basic necessity for healthy living. Herbalife’s current network in India is testimony to the fact that nutritional supplements are an aid to ensure balanced nutrition in the diet.” 

Herbalife proudly sponsors world-class athletes and teams and constantly participates in fitness and sporting events around the globe. Herbalife’s associated sports sponsorships also include the football club LA Galaxy, FC Barcelona and Lionel Messi amongst others.

Saina Nehwal is managed by the Deccan Chargers Sporting Ventures Ltd, Hyderabad and is the Brand Ambassador of Deccan Chronicle, widely circulated Newspaper in South India. 

Herbalife recently announced the launch of their first Desi Centric Energy Drink- Afresh Elaichi that was specifically produced to cater to the Indian consumers. Besides this, they also announced their extensive plans for expansion across India, while Herbalife celebrate their completion of 10 successful years in India.

About Herbalife
Herbalife Ltd. (NYSE:HLF) is a global network marketing company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 73 countries through a network of approximately 2.1 million independent distributors. The company supports the Herbalife Family Foundation and its Casa Herbalife program to help bring good nutrition to children. Herbalife's website contains a significant amount of information about Herbalife, including financial and other information for investors at http://ir.herbalife.com. The company encourages investors to visit ifs website from time to time as information is updates and new information is posted.

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First Published: Jul 16 2010 | 6:25 PM IST

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