Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, has been ranked the number one international hotel brand in India in the Indian Hotel Business Guest Survey. The annual survey is conducted by BDRC Continental, a United Kingdom based market research agency. In the survey that tracks the brand performance of 102 hotel brands in India, Hilton Hotels & Resorts has been rated ahead of all international hotel brands. Additionally, Hilton Hotels & Resorts retained its position as the number one business hotel brand in Asia Pacific in the BDRC Continental Asia Pacific Hotel Guest Survey 2011 that provides an overall regional perspective.
Dave Horton, global head, Hilton Hotels & Resorts, said, “Our first place ranking in India as we continue our rapid expansion in the country is a testament to our team members’ passion and commitment to delivering on our brand promise – to ensure every guest feels cared for, valued and respected. We appreciate the high regard and trust that travellers continue to place in Hilton both throughout India and around the world.”
Lenny Menezes, chairman, India, Hilton Worldwide, said, “We are delighted with Hilton Hotels & Resorts being ranked the leading international hotel brand in India. We are grateful to our guests for this recognition. This ranking will give further impetus to our development efforts. We have more than doubled our trading estate in 2011 by opening five hotels in India this year, and we plan to launch five more hotels within the next eight months. At the current pace, we hope to triple our presence in the country in the next two years.”
The BDRC Continental Survey is a syndicated study that reviews the responses of travellers who have stayed on business in hotels of at least three-star rating or equivalent in the past 12 months. In order to review the performance of brands BDRC Continental prepared a hotel Brand Ranking Index. This composite measure takes account of the following indicators – unprompted and prompted awareness, usage in the past year in India or abroad, leading choice, loyalty and intent to recommend.
Other BDRC studies this year rank Hilton Hotels & Resorts as the number one hotel brand in Australia (seven consecutive years), Japan (five consecutive years), Belgium (two consecutive years), the Netherlands (two consecutive years), Britain (two consecutive years), Pan Europe (two consecutive years), Italy (two consecutive years), Germany (two consecutive years) the Middle East (three consecutive years) and Asia Pacific. Hilton was also named leading choice hotel brand in Australia (seven consecutive years), Japan (five consecutive years), Belgium (two consecutive years), the Netherlands (two consecutive years), Britain (two consecutive years), Pan Europe (two consecutive years), Italy (two consecutive years), Germany, the Middle East (three consecutive years), South East Asia and Asia Pacific.
Today Hilton Hotels & Resorts has four properties in India: Hilton New Delhi /Janakpuri, Hilton Chennai, Hilton Mumbai International Airport and Hilton New Delhi–Noida–Mayur Vihar.
