HyperCITY touches 1 Million Customers

Mumbai, July 31, 2006: HyperCITY, India's first true hypermarket, has created a retail record by having achieved a milestone of serving 1 million customers at its first store in Malad, Mumbai, in a remarkably short span of 3 months since its store opening. HyperCITY has continued to set for itself retail benchmarks through its novel and innovative format and has successfully given the discerning Indian customers a truly international shopping environment, with the widest range of products and services, at an exceptional value.

Speaking on the occasion, Mr. Andrew Levermore, CEO, HyperCITY, said, "When we launched HyperCITY, we believed that the key focus of the store was in providing value and price competitiveness to attract customers. It's been very gratifying to achieve a million customers at HyperCITY and this reflects the trust the customer has placed in us. The fact that we had a novel supply proposition has led to an overwhelming demand."

Further, he added, "1 million customers in just 90 days has been a delight "" not only have the customers accepted us whole heartedly, they have also given us insights that will help us bring the best there is to give to them. We would like to thank our partners like JHP, JDA, Bax Global, John Diversey, Waitrose to name a few, who have helped us pioneer this innovative concept in India. The journey from here gets even more exciting as we continue to make improvements to our business and increase our presence across the country."

Ms. Parisa Faramarzi, who walked into HyperCITY at 4.30 p.m. on Sunday, July 30th, 2006, was taken by surprise when the staff at HyperCITY showered her with flowers and gift vouchers to felicitate her as their 1 millionth customer. Ms Faramarzi was overwhelmed to be the lucky winner and declared it was a memorable moment in her life.

HyperCITY stands on the threshold of added confidence with its 3 'R' proposition "" 'Right Concept', 'Right Price' and 'Right Shopping Experience'. It is India's largest retail outlet at 1,20,000 sq ft, offering an unparalleled choice of food, grocery, general merchandise, apparel etc at the best trolley price, in a shopping environment which is modern, spacious and uncluttered. It has also tied up with the world's best like Waitrose, UK's no 1 supermarket, Raleigh, a world renowned bicycle brand and JHP of London for In-store design to provide the Indian customer an opportunity to shop the way the world does.

Having achieved a million footfalls, HyperCITY has also been voted amongst the 'Top 100 Stores' worldwide by Retail Weekly, a U.K. based industry weekly alongside Bloomingdales of New York and Selfridges of London, thus putting India & HyperCITY on the global retail map.

Looking ahead HyperCITY is committed to cross many such landmarks and be a part of redefining the Indian retail landscape.

About HyperCITY HyperCITY Retail (India) Pvt. Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. HyperCITY, a hypermarket in the true sense, is situated over 1,20,000 sq feet and stocks an astonishing array of product categories""groceries, food, home needs, fresh food, garments and consumer durables""and offers time-pressed consumers more convenience, variety and value for their money, all under roof.