- Introduces 3D Signature
- Move aimed to achieve unified brand identity & competitiveness by 2011
Hyundai Motor India Ltd, the largest exporter and the second largest car manufacturer in India, has renewed its corporate identity standards to ensure uniform brand identity and competitiveness across showrooms and workshops for its customers. The implementation of the new Corporate Identity standards will happen across Hyundai Motor Company globally.
In India, HMIL plans to implement the Corporate Identity at all its 320 Hyundai outlets with the initial phase ending in December 2010 covering 204 outlets and this will include dealerships, sales, service & Advantage (used car business) outlets. The remaining outlets will get the new Corporate Identity by end of 2011. The new corporate identity will be reflected through the main fascia, pylon, entrance gate and projecting sign at all main customer touch points.
Speaking on this development, H.W Park, MD and CEO, HMIL, said, "The Corporate Identity is a visual tool to communicate our philosophy, values and traditions as well as brand strategy. At HMIL, we recognize the significance of communicating a strong and distinctive brand image, especially at our dealerships, which are very important touch points for customers to experience the brand and our products. I am confident that our new corporate identity will be able to position a strong brand recall in the customers' minds."
Based on its increased brand value, HMIL has designed a new 3D chrome signature to reflect a refined confident brand. This new signature conveys a powerful brand image and reflects the quality that Hyundai stands for and aims to give Hyundai an upgraded image which is consistent with its product offerings.
The new Corporate Identity implementation will lead to the establishment of a consistent and enhanced global brand image of Hyundai across India and provide a better and easily recognizable retail environment for its customers.
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 7 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna Transform, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL's total production capacity to 600,000 units per annum.
In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs.
As HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 301 strong dealer network and 613 strong service points across India, which will see further expansion in 2010.
