Special customer-engagement tour as ICC Cricket World Cup 2011 Official car partner
The countdown to the ICC Cricket World Cup 2011 has begun and Hyundai Motor India Limited, the largest exporter and second largest car manufacturer in India, is also gearing up for the biggest sporting spectacle today by kicking off the Hyundai ICC First Ball Tour.
During the Hyundai ICC First Ball Tour fans will get an opportunity to preview the cricketing balls that will be used during the inaugural World Cup match between India and Bangladesh at select Hyundai showrooms in New Delhi, Mumbai and Chennai.
Speaking on this initiative, Arvind Saxena, Director, Marketing & Sales, HMIL, said, “The Hyundai ICC First Ball Tour is a first of its kind customer engagement initiative undertaken by any automobile manufacturer. As the official car partner for the ICC Cricket World Cup 2011, we are confident that this initiative will be successful tool in building up excitement and creating a buzz for both the World Cup and Hyundai”.
This tour will aim to bring together fans of the sport in this cricket-crazy nation and give them an opportunity to indulge in some pure cricket mania. It will include a convoy of three Hyundai i10 cars decorated with flags from all the participating countries of the World Cup. The convoy will carry the cricketing balls in the boot of the car and will visit all the dealerships in the city. Hyundai representatives will hand over the case of balls to the match referee an hour prior to the start of the inaugural match of the ICC World Cup 2011 and the match referee will select the balls that will be used for the match from the case.
To generate excitement among its large customer base, special activities will be organized, including games and quizzes on cricket trivia, contests on juggling balls, and a special graffiti wall where fans can pen their thoughts and cheer for their favourite teams and players.
