Hyundai Motor India (HMIL), the country’s largest exporter and the second largest car manufacturer, today reached another milestone with its 300th dealership starting operations in Karur, Tamil Nadu.
This expansion drive further strengthens HMIL’s commitment to its customers by bringing its world class products closer to its ever increasing consumer base. Starting with 59 state-of-the-art world class dealerships in 1998, the company has set an aggressive target to increase the dealership network to 320 by the end of 2010.
In addition to its 300 dealerships, HMIL has an additional network of 112 sales outlets along with 130 Hyundai Advantage dealers which is the company’s pre-owned car business. All these combined together gives HMIL unmatched access to customers with 542 touch points in 290 cities across the country. HMIL further plans to increase this sales network strength to 610 by the end of this year.
Speaking on the expansion drive, H. W. Park, MD & CEO, HMIL, said, “With a growing customer base and increase in our product portfolio we need to access more and more customers and to achieve this we set up an aggressive program to increase our sales and service network. We will continue with this expansion plan to reach out to new markets catering to the ever increasing demand for our products.”
Always placing strong emphasis on excellent customer service, HMIL has also expanded its service workshop network from 235 in 2001 to 608 at present. The organization aims to increase this count to 625 by the end of this year to ensure easy and hassle-free after-sales service for its customers.
The dealership network has played a pivotal role in HMIL’s success story in India, and has helped the organization in crossing several milestones. From becoming the second largest car manufacturer within 6 months of starting production in 1998 to rolling out 150,000 cars in about 25 months, HMIL has always exceeded expectations. The organization crossed the 10 lakh car production milestone in 2006, and the 30 lakh production in 2010, in the record time of less than 12 years. With this achievement, HMIL became the only second manufacturer in India to achieve this feat.
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 7 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna Transform, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.
HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum.
In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs.
As HMC’s global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 300 strong dealer network and 608 strong service points across India, which will see further expansion in 2010.
