- Launches 24x7 Roadside Assistance Program
- Announces the launch of i20 Fan Club
Hyundai Motor India Ltd, today announced two special initiatives to increase its focus on the customers. A Road Side Assistance Program was launched today with the aim of providing emergency road side assistance services round the clock to ensure a pleasurable and uninterrupted journey virtually anywhere in India. The program is designed to enhance the customer ownership experience and ensure that customers get immediate and hassle free service in the event of any car breakdown.
The scheme will be available as a complimentary service with new vehicles for two years starting February 1, 2010, while existing customers will be offered this option at the best rates. The 24×7 Road Side Assistance program covers services such as: wheel change, fuel delivery up to 5 litres, arrangement of taxis for the customer, opening the vehicle in the event of a key lock-out, rectifying electrical problems related to the battery and fuse, on-spot repairs for complaints that can be attended to on site and car towing to the nearest workshop in cases of an accident.
Hyundai is launching the 24×7 Road Side Assistance program in association with Mondial Assistance, the world leader in Roadside Assistance services who operate in over 200 cities largely with their company owned fleet of Assistance vehicles, Flat bed tow trucks and trained Technicians.
Another customer centric initiative is the launch of an i20 Fan Club, with the sole objective of proactively reaching out and connecting with all the existing and potential customers of i20 through the web platform.
Termed as the ‘Uber Trooper’ Fan Club, it will bring together all fans of this hot-selling car under one umbrella and give them the opportunity to communicate directly and candidly with each of the members. A special website ‘www.ubertroopers.com’ will be launched soon, which will give i20 fans an opportunity to share their experiences, knowledge and articulate their viewpoints with others.
Speaking on the occasion, Arvind Saxena, Director, Marketing & Sales, HMIL, said, “At Hyundai our goal is to be even more customer-focused, especially in today’s challenging environment, where it is important for us to demonstrate how well we understand our customers. With this thought in mind, we proactively launched two very interesting customer centric initiatives. Both these initiatives reflect our continued dedication to meeting and exceeding each customer's individual needs and requirements. Through the launch of 24×7 Road Side Assistance program, Hyundai aims to ensure uninterrupted journey for our customers across India and we are happy to partner with Mondial Assistance to launch this initiative. While, the i20 Fan club will help us reach out to the target audience in the digital space. The online interactions of the Fan Club will lead to better bonding between the customers and the company and exchange of ideas and suggestions which should help us engage the customers in a more interesting and meaningful way”.
The i20, is not just a car, it’s a phenomenon, a lifestyle, a way of life. Being a part of this club will be like a badge of honour for those who are trend-setters and make their own rules. The membership will be offered initially to all i20 customers and Initial benefits will include group activities like IPL parties, Drive-in movies, Free car washes, seminar on Road Safety, Road trips to keep the members of the Fan Club engaged and excited.
There would also be an exhibition of i20 accessories at all Hyundai dealerships through a tie-up with Mobis. All the members will be engaged through interesting schemes, discount offers, contests and a host of other special events. The fans of i20 will have something to look forward to, during the entire year.
For more than 11 years of its presence in India, Hyundai Motor has provided innovation, technology and unsurpassed customer satisfaction. The company's dedication to customer service, satisfaction and safety standards is unmatched in the industry. With the launch of such innovative customer-friendly initiatives, Hyundai is poised to transform the customer experience and forge a strong bonding with all its customers of i20.
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the largest passenger car exporter and the second largest car manufacturer of India. HMIL presently markets 54 variants of passenger cars across segments. These includes the Santro in the B segment, the i10, the Getz Prime & the premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Transform in the E segment and the Tucson in the SUV segment.
Hyundai Motor India Ltd, continuing its tradition of being the fastest growing passenger car manufacturer, registered total sales of 559,880 vehicles in the calendar year (CY) 2009, an increase of 14.4 percent over CY 2008. In the domestic market it clocked a growth of 18.1 percent as compared to 2008 with 289,863 units, while overseas sales grew by 10.7 percent, with export of 270,017 units. HMIL currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America and Asia. It has been the number one exporter of passenger car of the country for the sixth year in a row.
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. In continuation of its commitment to provide the Indian customer with global technology, HMIL commissioned its second plant in February 2008 which produces an additional 300,000 units per annum, raising HMIL's total production capacity to 600,000 units per annum.
HMIL has invested to expand capacity in line with its positioning as HMC's global export hub for compact cars. Apart from the expansion of production capacity, HMIL currently has a 286-strong dealer network and 540-strong service points across India, which will be further bolstered in 2010.
In December 2008, HMIL launched the much awaited premium compact the i20 after it had a global preview at the Paris Motor Show in October, 2008. In 2009, HMIL also launched the new facelift Sonata Transform and the new Verna which are vastly improved models compared to the outgoing models. In March, 2009 Hyundai i10 clocked the fastest 3 lakh sales since its launch in October, 2007. HMIL also became the only car manufacturer to introduce Automatic transmission across segments with the launch of the i20 1.4 Litre Petrol Automatic. The i20 also simultaneously got a powerful 1.4 Litre CRDi engine in July 2009. The i20 achieved the highest safety rating by the European NCAP. In September 2009, HMIL introduced the new refurbished Santro with luxurious interiors and improved exterior features. The Santro has been the highest selling model for Hyundai with more than 15 Lakhs units sold since its launch in India in 1998. Hyundai Motor India in December 2009 also crossed the 25 Lakh car production milestone.
Hyundai Motor India remains one of the fastest growing car manufacturers in the country. The company’s overall performance in the automobile sector was recognized by the media as it was awarded with the prestigious ‘Manufacturer of the Year’ award by both UTVi Autocar Car and NDTV Profit-Car & Bike in 2009.
Corporate website: www.hyundai.co.in
