India Media Exchange (IMX) today announced that it has successfully implemented a deal management and inventory administration tool- i-Deal.
Built with a web interface and advanced encryption architecture, the proprietary tool allows investment managers of IMX and planners and implementation executives in Starcom and ZenithOptimedia to access the deals of clients and use them seamlessly, even while the system keeps track of pricing, inventory levels and consumption status and alerts users at per pre defined routines.
Said Sejal Shah, Vice President, India-West & South, India Media Exchange, “With ever increasing supply options and the number of deals that is negotiated for clients, managing and administering deals has become a complex challenge. Planner and buyers spend a lot of time managing and reconciling deals manually, and despite that, reconciliation of deals has always remained a thorny issue, creating not only sticky situations between the client, the media agency, and the media owner, but significantly reducing the talent productivity.
With the launch of this powerful proprietary tool, we hope to use technology to reduce human drudgery, improve the accuracy of deal tracking and deliver a superior and accountable pre-buy and post-buy.”
i-Deal will benefit not only the agency planners and buyers, but give IMX clients access to their own current and historical deals, through a web interface, no matter where they are located.
i- Deal is conceived in-house by India Media Exchange and developed by a reputed third party software company, for all employees of India Media Exchange, ZenithOptimedia and Starcom.
The current version supports TV and radio, while a future release will include the print medium.
About India Media Exchange
India Media Exchange [IMX] is the entity entrusted with the mainstream media negotiation for clients of two of India’s most powerful media networks – Starcom Worldwide and ZenithOptimedia, both independent brands within Publicis Groupe global company VivaKi. Launched on the platform of Scale in Context in 2007, IMX today represents the second largest buying volume in India and is the only entity of its kind. Powered by the compelling argument of IMX, Starcom Worldwide and ZenithOptimedia won a total 21 accounts in 2007, representing 36% of all new media-only business volume, amounting to nearly INR 660 Cr of annualized volume. IMX operates out of four offices covering all key geographies in India and counts amongst its clients such renowned marketers as Hewlett Packard, Samsung, Nestle, Hyundai, Jet Airways, the Kotak Group, Heinz, Aircel, Cadila Healthcare and INX Media.
