An interactive experience leads the visitor through a dreamlike environment, where research and innovation merge with design and respect for the environment
InterfaceFLOR, a worldwide leader in the design and manufacture of innovative and sustainable modular flooring, presents “The positive floor”, a new ground-breaking concept that guides visitors through the latest innovation in interior design. “The positive floor” will be presented at Milan’s Trienniale during the Milan Design Week held from 12th to 17th April, 2011.
The concept, developed by the designer Francesco Maria Bandini, can be seen in the attractive setting of Milan’s Triennale, a true temple of design which reflects Italy's artistic and architectural culture. In this labyrinth-like installation, the visitor is guided by his own sensitivity and interpretation of the space.
A towering display rises up within a pure white space, where the visitor can move between imposing prisms, topped with vibrant multi-coloured surfaces. The prisms are arranged so as to recreate the effect of ground "cracked" by the heat of the sun, alluding to environmental issues and the company's tireless commitment to sustainability. Their multi-coloured surfaces, which are made up of InterfaceFLOR carpet tiles, are reflected in a mirrored ceiling. They act as a compass, enabling the visitor to check his position in the maze.
“The installation aims to take people’s perception of flooring and turn it on its head. We have created a physical journey into the surreal where what should be under our feet, the floor, exists high up in another reality, a reality as positive as InterfaceFLOR carpet tiles," says Michele Iacovitti, Marketing & Branding Director EMEAI at InterfaceFLOR.
“When we look up, whilst searching for the ground we need to continue our journey and give our choices the right direction, a thought crosses our minds. For just this this one moment we wish that our feet were up in the air," comments the designer Francesco Maria Bandini, who developed the project for InterfaceFLOR.
InterfaceFLOR is the modular flooring division of US-based Interface Inc. The company is a worldwide leader in the design and production of high-quality, innovative modular floor coverings.
