Intex forays into mobile handset market

Ties up with The Walt Disney Company for mobile content

Exciting and innovative features set to enhance mobile usage experience

Intex Technologies (I) Ltd, which has been a leading market player in the field of IT hardware for last 11 years has been progressively diversifying into entertainment electronics items and has now entered the field of communication through launch of GSM mobile phones. This is a part of company's strategy to offer its consumers many more products under the umbrella of 'convergence'.

The company has launched three feature rich models and has also entered into a tie-up with Buena Vista Internet Group, a part of The Walt Disney Group ("Walt Disney"), the world's leading family entertainment brand, for preloaded Disney content. Intex mobile phones carry exciting sing tones, ring tones, exciting screen savers and aesthetic videos of the endearing Disney characters-Mickey, Minnie and also the stars from Pirates of Caribbean.

All the models are light-weight music phones with user friendly features and sleek designs. Also, they present a unique proposition to all Indian mobile users to have ready access to the highly popular Walt Disney content at a MOP ranging from Rs. 2000-8000/-

Speaking on this new initiative supported by alliance with Walt Disney, Mr. Narendra Bansal, CMD, Intex  remarked, "In the last two years, we have diversified into products which have a direct interface with the end users, such as, PCs, TFT-LCD monitors, DVD Players, Home Theatre Systems, etc. Our entry into mobile phones is aimed at satisfying the needs of communication of Indian masses. We have lined up an interesting range of phones with advanced features and good price points. Our association with Walt Disney will hopefully be of great interest to the intelligent, well-exposed and aspiring young generation of India."

Elaborating on Intex's plans,he said," Starting from North we will spread the range across the country in the coming three quarters of this FY. The venture is supported by a specialized team of service engineers and will soon be expanded. We are also planning to make the range available at our 'shop-in-shop' dedicated counters at 48 reputed chains of hyper markets and specialty stores across India. This year, we are going to add more than 70 such counters. With an aim to clock in a turnover of Rs. 100 crores by 2007-08, Intex aims to capture a place amongst top 5 brands by 2010."

Rajat Jain, Managing Director,The Walt Disney Company, India said, "This significantly advances our strategic priorities, to provide high-quality, compelling creative product to consumers in new markets. The Buena Vista Internet Group in India showcases our ability to remain platform agnostic in delivering timeless  Disney stories and characters tailored for the local market in a timely medium. We are pleased to work with Intex in their efforts to provide a fun, family product for the Indian consumer."