Close on the heels of launching new initiatives to rejuvenate the brand, J.K. Cement Ltd., one of India's premier manufacturers of cement has for the first time taken on board a brand ambassador to endorse its various products. Ace Indian cricketer Virender Sehwag will be the new face of J.K. Cement. J.K. Cement Ltd. has been consistently growing and has carved a distinctive niche for itself in the Indian cement industry for over three decades.
Speaking on the association Mr. Nitish Chopra, Brand Manager, J.K. Cement Ltd. remarked, "We are proud to have Virender Sehwag on board for our brand. Undoubtedly, Sehwag is acknowledged as one of the best cricketers both in India and overseas as he has been instrumental in keeping the Indian team at the pinnacle of world cricket. Sehwag's association will help to differentiate the brand and further reinforce the key brand virtues that J.K. Cement stands for. His is a name associated with trust and dependence, just as J.K. Cement is known to be a pioneer in its own right, providing consumers with quality that matches with international standards, compelling the nation to believe: Vishwas hai, isme kuch khaas hai."
On his part, Sehwag commented, "I am happy to be associated with a Company and a Brand that puts a high premium on quality and performance. I wish them a long and productive innings in the marketplace."
Today, the construction industry is poised for huge growth with increasing consumer knowledge and demand for world-class cement. J.K. Cement is gearing up to face this intensely competitive space with multi-faceted marketing initiatives including consumer promotions, online support and public relations to endorse the various products offered by the Company.
About J.K. Cement:
Born to the 125 year old multi-disciplinary industrial conglomerate J.K. Organisation, J.K. Cement Ltd. today is one of the top ten producers of Cement in the Country. The Company has over three decades of experience in cement manufacturing with Grey Cement plants in Nimbahera, Mangrol and Gotan, Rajasthan and in Muddapur, Karnataka with a combined capacity of 7.5 MTPA. The Company is one of the only 3 producers of White Cement in India with a capacity of 0.4 MTPA making J.K. White cement the second largest manufacturer in the country which has been in existence in the market for over 25 years. Other value added products include brands like J.K. Wall Putty and J.K. Water Proof Compound. The Company exports White Cement to a number of countries across the globe. Superior products and a strong Brand name, an extensive marketing and distribution network and the technical know-how represent the Company's abiding strengths.
