Bangalore based Jivox, an interactive video advertising technology provider, has announced the launch of ‘BrandGage’ a completely new approach to measuring and optimizing interactive online video advertising. ‘BrandGage’, a new analytics and insight platform, enables brands to determine user engagement at different stages in the purchasing decision process in real-time, delivering critical insight into campaign effectiveness.
Announcing the same, Naren Nachiappan, Managing Director India, Jivox, said “With this launch and introduction by Jivox we have made click-through rates redundant as a measure of online advertising success. Clicking or not clicking does not accurately indicate a consumer's interest in the product being advertised. In fact, research shows a lot of clicks result from users trying to stop the ad from playing or trying to move ahead to the content they had intended to consume”.
“Jivox ‘BrandGage’ supports brand marketers launching awareness and direct response campaigns by using empirical data to tie user ad interactions to purchase intent. It offers unmatched insight, enhanced engagement by 5X and improved campaign optimization in terms of understanding and optimizing campaign performance”, added Naren Nachiappan.
“Until now, advertisers have only been able to scratch the surface of brand engagement and when it comes to measurement this has been typically post-campaign with survey-based data,” said Diaz Nesamoney, CEO, Jivox. “With this new layer of analytics, we are pushing the boundaries of online video advertising by enabling brands to prove the value of their campaigns and optimize campaigns for performance.”
Each Jivox ad is automatically pre-instrumented with analytic tags that report back to the Jivox platform several hundred million events per campaign, relating to user interaction with the video ad. BrandGage collects this user engagement data in real-time from its interactive video ads and uses sophisticated, patent pending algorithms to determine user intent and what stages of the purchase funnel they are likely to be in awareness, consideration, engagement or intent to purchase. Connecting advertising with purchase intent in real-time eliminates the limitations of current approaches and raises the bar for online video advertising measurement and performance.
About Jivox
Jivox is a complete platform for interactive video advertising from creative customization to campaign execution and analytics. Jivox enables brand marketers to create and deliver highly engaging video ad campaigns online and on mobile devices. Jivox brand analytics enables marketers to measure user engagement and intent and optimize campaigns on-the-fly to improve campaign performance. Jivox is used by several hundred leading global brands like Microsoft, Yahoo!, Nokia, General Motors, HP and Google. Jivox is a privately held company headquartered in San Mateo, California, with India headquarters in Bangalore, India. For more information, please visit http://www.jivox.co.in
