JSW Steel launches showrooms in Hubli

Hubli, December 04, 2007: Mr. Sajjan Jindal, VC & MD, JSW Steel Ltd. inaugurated two exclusive shoppes of its steel products in Hubli today. The exclusive JSW showrooms will have on display and sale all the products of JSW steel ranging from HR Coil to colour coated steel and long product. It aims to provide a unique experience of buying steel products through a branded distribution channel. Speaking to the press Mr. Jindal said that, "The concept of the shopee originates from the fact that we want the customer to get the right quality of product at the right price and at the right place."

The shoppe is an effort to create a customer friendly ambience. This interface with the customer will result in creating a strong relationship of trust and reliability of the customer with JSW steel. By March 2008, around 25 such shoppees will be established predominantly in South and West India. Subsequently the branded outlet will have a Pan-Indian presence with over 600 branded outlets.

JSW steel is in the midst of an exponential growth. Right now its steel plants in Karnataka and Tamil Nadu together produce around 4.8 million tonnes of steel per annum. By next year this will jump up to around 8 million tonnes per annum. With steel plants coming up in West Bengal and Jharkhand the JSW group aims to produce more than 30 million tonnes of steel by the year 2020.

This novel marketing initiative will go a long way in creating brand awareness about the superior product quality and will ensure that the customers get full value for money.

About JSW Group

JSW Steel Ltd., Incorporated in 1994, is today one of the lowest cost steel producers in the world. It is primarily engaged in manufacture of flat products viz. H R Coils, C R Coils, auto/ white goods grade CRCA Steel and power generation. JSW Steel also has the largest galvanizing production capacity in the country and is the largest exporter of galvanized products with presence in over 74 countries across five continents.

As part of the US $ 8 billion O P Jindal Group, JSW group has now diversified interests in mining, carbon steel, power generation, aluminum, industrial gases and port facilities. The group has grown to US $ 3.7 billion in little over a decade.

JSW Foundation an integral part of the group, is the CSR wing of the group and has a vision to create socio economic difference in the life of the community and has taken several initiatives in this regard.