Jyotsna Chauhan has been appointed as the Chief Operating Officer (North) of IBD India (a Percept-Hakuhodo company).
Jyotsna will handle the regional business (North) and will be based out of Delhi.
Commenting on her appointment, Ms. Jyotsna Chauhan said, "I got blown by the fantastic work done by IBD India across brands. The beauty was the mix of solutions: brand identity, digital, films, mainline advertising and you name it -- 360 in true spirit! I am now looking forward to extending my experience to IBD’s businesses - existing and new.”
Jyotsna is a Post Graduate in English Literature from Bangalore University. During her 22 years stint in the industry, Jyotsna worked with agencies like Dentsu Marcom, Rediffusion Y&R, Ulka, McCann Erickson and Speer. While working across various advertising, corporate and social fields, Jyotsna developed her specialization in creative direction, client servicing, account management, corporate communications, brand activation, event management and training people for social causes. Prior to joining Percept, she worked as a Regional Director in the brand activation and events space at Wings Brand Activation.
Jyotsna is also a writer and has authored a book on Bio-medical waste management.
About IBD India
IBD India is a Percept-Hakuhodo Company. IBD India is a Total Communication Solutions agency specializing in advertising, films, identity management and interactive media. IBD stands for Integrated Brand Development. The approach at IBD is to come up with media-agnostic solutions that are dictated by needs of the brand, the consumer and the category. IBD’s unique parentage offers ample support for this mission. Hakuhodo, a world - ranking brand and communication group is widely celebrated for its mission to take its highly successful communications formula to the world and Percept is perhaps, the first group in the world to bridge entertainment, media and communications. IBD’s paradigm shifting ways are reflected most strongly in its strategic planning approach to creative excellence and the 360-degree span of communication solutions, spread over the country through branch offices in Delhi, Bangalore, Hyderabad and Chennai.
With a capitalized billings of around INR 1,600 crores (FY’08), Percept (entertainment, media and communications company), today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East
