Campaign aims to increase awareness among consumers for the need to be protected against threats from the internet
K7 Computing, a leading information security solutions company that offers real-time virus protection, has launched a new brand campaign which focuses on increasing awareness among consumers about the need to be protected against threats from the internet. The campaign highlights certain real-life situations faced by individuals who fall prey to attacks through the internet, crystallizing into the brand message Be Secure For Sure. The reality that every one of us who uses PCs, laptops and the Internet is vulnerable to various threats in cyberspace forms the essence of the campaign.
Speaking about the launch of the campaign, Mr. Kesavardhanan, CEO, K7 Computing, said, “We’re extremely happy to launch K7 Total Security Version 10, our latest product. With an increasing number of Indians who are going online for financial transactions and social networking, the risk of exposure to internet attacks is manifold. But in India, an internet user’s knowledge about the implications of a ‘virus attack’ is still very minimal and it gives the user, a false sense of security. Our campaign aims to address that issue by demonstrating that irrespective of who you are and what you use the internet for, the possibility of falling prey to a malicious attack is very high - and hence, the need to install a Total Security software solution in your computer.”
Further speaking about the launch of the campaign, Mr. John Devasahayam, Executive Director, K7 Computing, said, “The idea was to connect with the common man as the internet user and to bring to his notice that he needs to protect himself and his family from the threats of unsafe internet usage. The campaign uses real-life situations drawn from instances quoted by internet users in the real world. As a brand, K7 Total Security is about bringing a safe internet experience to the common man and the brand promise of Be Secure For Sure draws on the strengths of an effective security product, which is what we are offering with the TotalSecurity Version 10.”
This is the first brand campaign for K7 Computing by Publicis Ambience.
The new Be Secure For Sure campaign has recently been rolled out on major media platforms pan India. In order to expand the brand’s reach and to ensure better recall, television was adopted as the lead medium supported by radio, outdoor, on ground activation and online campaigns.
About K7 Computing:
K7 Computing is a leading information security software solutions company providing K7 TotalSecurity ( Firewall, Antivirus, Anti- spam, Anti- Spyware, Privacy Control & System monitor) to protect individuals and organizations from IT threats like viruses, malware, spyware and other potential hacker attacks.
Founded in 1991, the company has in the past few years created Virus Security, which has gone on to become the fastest selling desktop security solution in Japan and is currently the No.1 Desktop Security product there. Today K7 Computing, with its track record of Total Internet Security suite innovation, characteristic, compact engineering and swift response to evolving consumer expectations, is poised to widen its horizons all over the world.
