Superstar will endorse company’s wide range of advanced eco-friendly products among other strategic marketing initiatives
Kansai Nerolac Paints Ltd., India’s leading paint manufacturer, today announced Shahrukh Khan as their new brand ambassador. Kansai Nerolac has successfully used celebrity icons in the past, and this announcement comes just ahead of the festive season that will see the superstar highlight the company’s several eco-friendly decorative paint solutions.
Kansai Nerolac in the recent past have increased focused on safer, eco-friendly paints using new technology to produce low VOC (Volatile Organic Compound), lead free paints enhancing the in-home environment. Some of the new advanced products launched by the company include Nerolac Impressions Eco-clean and Nerolac Excel Total with heat guard and now our entire range of water based products is Low VOC.
Announcing this landmark development, Mr. H. M. Bharuka, Managing Director - Kansai Nerolac Paints Ltd. said, “We have significantly improved our product offering with a new range of eco-friendly products that have been produced using advanced technology, conforming to highest norms of health and environment safety. At this point we felt the need of an ambassador who reflects this and who could help us effectively communicate this to our consumers. Shahrukh Khan was a perfect choice for us and we are extremely happy to have him.”
Kansai Nerolac has effectively used film personalities in the past to endorse and represent its brands. Some of the previous super stars include mega star Amitabh Bachchan, and Mohanlal.
Commenting on the marketing initiatives planned, Mr. Anuj Jain, Vice President – Marketing & Sales (Decorative), Kansai Nerolac Paints Ltd. Said, “Shahrukh Khan enjoys a mass appeal and is amongst the most popular personalities in the country. We have planned a nationwide television campaign as well as outdoor and print in select markets across India. He will also front a series of strategic marketing initiatives of the company.”
About Kansai Nerolac Paints Ltd:
Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 90 years pioneering a wide spectrum of quality paints. Kansai Nerolac is the second largest paint company in India and is the leader in Industrial segment, having a turnover of Rs 1900 crores. The company has five strategically located manufacturing units all over India and a strong dealer network across the country. The company manufactures a diversified range of products ranging from architectural coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Please visit www.nerolac.com
