Kansai Nerolac Paints Ltd, a leading paint manufacturing company is always known for its innovative products and services. In an unprecedented initiative, the company has introduced the colour “Silver” as a shade under its brand “Nerolac Impressions Metallic Finish”.
Silver has always been seen on electronic products, automobiles, jewellery, etc. but Nerolac with its new concept has brought it to our walls. By introducing Silver as a shade, Nerolac aims to add a new look to otherwise conventional homes. This Silver shade can be used as a single colour or with the combinations of various other colours under the brand “Nerolac Impressions Metallic Finish”
Nerolac Impressions Metallic Finish is water-based premium super luxury interior wall finish resists stains and is washable. It gives ones house a luxurious and sparkling look. Application of this special finish in a single colour makes a bold and stylish statement while applying it with various combinations will give a touch of elegance.
Speaking about the increasing popularity of Silver, Mr. Anuj Jain, VP – Marketing & Sales (Decorative) said, “The color silver can create elegant reflective highlights that signifies opulence. Silver adds opulent shimmer to any space, be it homes or offices to look sleek and regal. Hence, in 2008-09, Silver is going to come in as a dominant metallic colour”
Further he adds, “Today’s consumer believes in attempting different and innovative things. Their preferences are changing. They want to give new look to their house by applying different shades and Silver is one of them. This festive season every wall will have a Silver line.”
This shade is available in the packs of 1/2 lit and 1 lit at all the leading paint outlets across the country at the cost of Rs. Rs 40-60 per sq ft depending on the design.
About Kansai Nerolac Paints Ltd.
Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 88 years pioneering a wide spectrum of quality paints. Kansai Nerolac is the second largest paint company in India and undisputed leader in Industrial segment, having a turnover of Rs 1613 crores. The company has four strategically located manufacturing units all over India and a strong dealer network across the country. The company manufactures a diversified range of products ranging from architectural coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Please visit www.nerolac.com.
