BIG Brands Research Excellence Awards Ceremony held at Hotel Crowne Plaza, New Delhi
BIG Brands Research, one of India’s leading market research companies, today organized a gala Excellence Awards Ceremony to felicitate North India’s leading companies and professionals who have displayed unmatched excellence in either manufacturing, healthcare or services industries. Legendary cricketer, Mr. Kapil Dev was the chief guest at the event and gave away the award certificates to the winners, which included Delhi-NCR’s several prominent manufacturers, services companies and professionals including Arena Multimedia, Accurate Transformers, Kevin Inverters, Alankit Lifecare Pharmacy Retail, Alankit Assignment (Financial Services), Perfect Vision Eye Hospital, Perfect Dental Care Centre, Three Sixty Energy (Power Solutions), Baron Chemicals, Swastik Chemicals, Dr. Malvika Sabharwal (Best Gynaecologist), Dr. Arvind Poswal (Best Hair Transplant Surgeon), Dr. Sanjeev Kumar (Neurosurgeon) and AVTE India (Best CBSE Coaching Classes).
On the occasion, Mr. Kapil Dev, said, “This initiative from Big Brands Research to promote business excellence and recognise the super achievers is a unique effort that is commendable. The dedication displayed by a business to the satisfaction of its customers is indeed something that should be promoted. I hope that all the winners will keep up the good work and achieve greater heights in the Big Brands to come and emerge as true BIG BRANDS!”
BIG Brands Research Excellence Awards are given away to business organizations and professionals annually based on their leadership position in the industry, dedication to customer satisfaction, positive entrepreneurial initiatives, exemplary business practices, feedback from the industry and business growth. The winners included the best North Indian manufacturers and traders; doctors and clinics; educational institutions, architects and interior designers; amongst many other business areas. Big Brands Research collected the inputs from end consumers in different segments regarding their satisfaction level from products and services being offered by the different brands and professionals.
The company conducted this research study over a period of 8 months and with more than 100 field executives collecting the data from across the different states. The primary objectives of this comprehensive market research study were to identify and recognize business excellence, associated innovations and best practices that lead to exemplary performance and to highlight the importance of pursuing customer satisfaction in today's competitive and ever-evolving business environment.
According to Mr. Sanjay Kumar, Vice President - Marketing, Big Brands Research Pvt. Ltd., “The winners have exemplified Business Excellence amongst the organisations in their respective industries and regions. Almost all the winners scored extremely well in our study due to their dedication to customer satisfaction and best practices in their business. We hope that other players in the industry and region will try to emulate their success story and give them tough competition next year.”
Research Methodology
* Identification of the key brands and professionals in a particular business category and geographical zone and inviting them for participation in the market research. Over 3000 business entities and professionals spread across several states in India were invited to participate in the market research study in different categories and zones depending upon their location and focus of their business. Over 500 of the participants made to the next stage after the initial screenings of the nominations received in this stage.
* Collection of data from the participating brands and professionals about their services, infrastructure, Annual Growth of business, etc.
* Gauging the popularity and perception of the participants amongst the end consumers through collection of data through feedback forms. Over 7000 completely filled up forms were received with feedback on different participants. This stage was focused on gathering insights into the brand equity, customer feedback, media visibility and feedback from the industry.
* Physical survey of the premises of all the participants for collection and verification of data gathered
* Grading the participants on different criteria through collected data/feedback/opinion scores
“Big Brands Research Excellence Awards are the most authentic assessment of the ability of the participants to consistently deliver customer satisfaction and delight, which are crucial for success of their business operations,” elucidated Mr. Kumar.
About Big Brands Research Pvt. Ltd.
Big Brands Research Pvt. Ltd. is one of the leading market research companies in India providing cutting edge marketing research and brand promotion services to business organizations of all sizes. Its mission is to provide its customers with valid, reliable, and actionable information so that they can make informed business decisions. The company has clients both from public as well as private sector. Apart from in-house research projects on various industry segments, Big Brands Research specializes in undertaking customized research projects specially commissioned to unveil crucial business insights as per the specific requirements of its clients. For more information, please log on to www.bestbrand.in
